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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leading a Family Business

    Skills you'll gain: Succession Planning, Innovation, Business Modeling, Value Propositions, Governance, Entrepreneurship, Lean Methodologies, Leadership and Management, Product Development, Organizational Leadership, Leadership, Business Leadership, Business Architecture, New Product Development, Ideation, People Development, Business Strategies, Strategic Leadership, Sales Presentations, Leadership Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    61 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Marketing, Social Media Campaigns, Personalized Campaigns, Online Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Web Analytics, Systems Integration

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Mentalidad Emprendedora

    Skills you'll gain: Innovation, Entrepreneurship, Business Solutions, Business Strategies, Business Architecture, Corporate Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Trend Analysis, Customer Insights, Customer Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    259 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Making Sense of Supplements

    Skills you'll gain: Nutritional Assessment, Sports Medicine, Exercise Science, Nutrition and Diet, Athletic Training, Nutrition Education, Regulatory Compliance, Clinical Nutrition, Medical Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Conceptual Design, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Solution Design, Strategic Partnership, Brainstorming, Growth Strategies, Entrepreneurial Finance, New Business Development, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Gestión de tecnologías de la información

    Skills you'll gain: IT Management, Customer Relationship Management, Enterprise Resource Planning, Business Process Management, Business Process, Customer Relationship Management (CRM) Software, Business Intelligence, Operations Management, Business Intelligence Software, Process Improvement, Business Operations, Information Technology, Business Technologies, Continuous Improvement Process, Information Systems, Information Technology Operations, Quality Management, IT Infrastructure, Information Technology Architecture, Technology Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    479 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Sales, Business Ethics, Legal Risk, Forecasting, Budgeting, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Market Analysis, Law, Regulation, and Compliance

    4.4
    Rating, 4.4 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Debugging Embedded Systems

    Skills you'll gain: Embedded Software, Embedded Systems, Debugging, Model Based Systems Engineering, Failure Analysis, Simulation and Simulation Software, Technical Communication, System Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Online Advertising, Digital Advertising, Registration, Marketing, Advertising, Digital Marketing

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation Management

    Skills you'll gain: Innovation, Project Risk Management, Risk Management, New Product Development, Strategic Partnership, Product Development, Project Portfolio Management, Portfolio Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Leading a Family Business: Tecnológico de Monterrey
  • Getting Started with Facebook Pixel: Coursera
  • Mentalidad Emprendedora: Tecnológico de Monterrey
  • Making Sense of Supplements: National Academy of Sports Medicine
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • Gestión de tecnologías de la información: Universidad de Palermo
  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Modeling and Debugging Embedded Systems: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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