• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, AI powered creativity, Advertising, Advertising Campaigns, Content Creation, ChatGPT, AI Enablement, Large Language Modeling, Responsible AI, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Video Editing, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Proposal Development, Target Audience, Presentations, Visual Storytelling, Target Market, Writing, Sales Presentations, Editing, Promotional Strategies, Marketing, Concision, Creativity, Program Standards

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Organizational innovation and creativity

    Skills you'll gain: Design Thinking, Innovation, Creative Problem-Solving, Ideation, Creative Thinking, New Product Development, Open Mindset, Cognitive flexibility, Creativity, Lean Methodologies, Customer Engagement, Product Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Sales Management, Consultative Selling, Sales Process, Selling Techniques, Sales, General Sales Practices, Customer Relationship Management, Consultative Approaches, Solution Selling, Closing (Sales), Prospecting and Qualification, Customer Relationship Building, Customer Acquisition Management, Value Propositions, Needs Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Driving engagement, Branding, Graphic and Visual Design Software, Content Creation, Target Audience, Presentations, Social Media Content, Brand Strategy, Brand Awareness, Creativity, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Agile Project Management, Forecasting, AI Enablement, Predictive Modeling, Agile Methodology, Workflow Management, Innovation, Project Management Life Cycle, Project Management, Automation, AI Integrations, Artificial Intelligence, Digital Transformation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Intercultural Competence, Mergers & Acquisitions, Risk Management, Risk Mitigation, Business Development, Market Analysis, Franchising, Risk Analysis, Target Market, Cultural Sensitivity, Market Opportunities, Business Strategy, Business Strategies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Vital Skills for Data Science

    Skills you'll gain: Data Ethics, Data Visualization, Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), Data Security, Data Presentation, User Centered Design, Technical Communication, Cybersecurity, Healthcare Ethics, Cyber Attacks, Usability, Statistical Reporting, Computer Security, Data Storytelling, Ethical Standards And Conduct, Medical Science and Research, Information Privacy, Analysis

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    133 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Change Leadership: Developing Strategic Gap Analysis in Miro

    Skills you'll gain: Gap Analysis, Change Management, Organizational Change, Strategic Planning, Business Process Reengineering, Project Management, Personal Development, Business Process, Process Mapping, Organizational Strategy, Business Strategies, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    348 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Cyber Security in Manufacturing

    Skills you'll gain: Intrusion Detection and Prevention, Security Controls, Continuous Monitoring, Incident Response, Cyber Attacks, Vulnerability Assessments, Software Development Life Cycle, Cybersecurity, Application Security, Computer Security Incident Management, Security Management, Cyber Security Strategy, Information Systems Security, Secure Coding, Cyber Security Policies, Cyber Security Assessment, Threat Management, Threat Detection, Information Assurance, Network Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    666 reviews

    Beginner · Course · 1 - 4 Weeks

1…199200201…480

In summary, here are 10 of our most popular product marketing courses

  • Leveraging AI for Enhanced Content Creation: Coursera
  • Create and Finance a Short Documentary Film: Skillshare
  • Organizational innovation and creativity: Tecnológico de Monterrey
  • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração
  • Cómo crear tu marca personal usando Canva: Coursera
  • AI for Project Managers and Scrum Masters: Coursera
  • International Business Entry Strategies: University of Colorado Boulder
  • Vital Skills for Data Science: University of Colorado Boulder
  • Change Leadership: Developing Strategic Gap Analysis in Miro: Coursera
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok