Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Server Side, Application Deployment, Apache Tomcat, Apache, Web Design, Front-End Web Development, PHP (Scripting Language), Application Servers, User Interface and User Experience (UI/UX) Design, Full-Stack Web Development, HTML and CSS, Web Development, UI Components, Web Servers, Email Automation, Usability, Development Testing, Interactive Design, Java Platform Enterprise Edition (J2EE), Web Analytics and SEO
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, AI Personalization, Digital Marketing, Marketing Effectiveness, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Marketing Strategies, Content Creation, Digital Advertising, Cross-Channel Marketing, Generative AI, Analytics, Integrated Marketing Communications, Social Media, Data Analysis, Data Visualization, Data Collection
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Predictive Analytics, Predictive Modeling, Model Evaluation, R Programming, Preventative Care, Health Informatics, Statistical Modeling, Sample Size Determination, Statistical Inference, Regression Analysis, Precision Medicine, Supervised Learning, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: HTML and CSS, Responsive Web Design, Bootstrap (Front-End Framework), Web Design, Web Design and Development, Cascading Style Sheets (CSS), Web Applications, User Interface (UI), Front-End Web Development, User Interface (UI) Design, UI Components, Web Development Tools
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: PHP (Scripting Language), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, DevOps, Linux, Full-Stack Web Development, Data Store, Command-Line Interface, Back-End Web Development, Server Side, Secure Coding, Scripting, Database Management, SQL, Javascript
Intermediate · Course · 1 - 3 Months

Scrimba
Skills you'll gain: Responsive Web Design, User Interface (UI) Design, User Interface (UI), HTML and CSS, Web Design, Figma (Design Software), Typography, Front-End Web Development, Web Design and Development, Maintainability, Mockups, Web Content Accessibility Guidelines, UI Components, Cascading Style Sheets (CSS), Layout Design, Web Development, Usability, Prototyping, Web Development Tools, Software Engineering
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Web Content Accessibility Guidelines, User Interface (UI), Usability, Web Design, Hypertext Markup Language (HTML), Front-End Web Development, UI Components, Semantic Web, Cascading Style Sheets (CSS), Javascript
Intermediate · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Analysis, Data Storytelling, Data Analysis, Complex Problem Solving, Social Impact, Stakeholder Analysis, Innovation, Quantitative Research, Strategic Communication, Analytics, Diversity and Inclusion, Qualitative Research, Resource Allocation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Quality, SQL, YAML, Data Pipelines, Data Validation, Data Mart, CI/CD, Data Modeling, Data Transformation, Version Control, Git (Version Control System), Technical Documentation, Maintainability, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Ggplot2, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Synthesis, Data Visualization Software, Tableau Software, Case Studies, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business, Business Intelligence, Strategic Thinking, Data Analysis, Data Visualization, Regression Analysis
Mixed · Course · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Business Analysis, Predictive Modeling, Logistic Regression, Analytical Skills, Regression Analysis, Data Analysis, Data Preprocessing, Data Visualization
Mixed · Course · 1 - 3 Months