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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Business Research, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Business Analysis, Crisis Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Flush Out a Feature on Coursera in Miro

    Skills you'll gain: Wireframing, Kanban Principles, Miro AI, Mockups, Data Import/Export, Project Management, Collaborative Software, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    UI/UX Wireframing and Prototyping with Figma

    Skills you'll gain: Responsive Web Design, User Interface (UI), UI Components, Figma (Design Software), UI/UX Strategy, User Interface and User Experience (UI/UX) Design, Prototyping, Usability Testing, Interactive Design, User Experience Design, Mobile Development, Style Guides, Web Development, Animations

    5
    Rating, 5 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Siemens

    Expedite – Skills for Industry: Industry Foundations

    Skills you'll gain: Product Lifecycle Management, Digital Transformation, Business Communication, Business Acumen, Customer Service, Cost Benefit Analysis, Product Management, Financial Acumen, Customer experience strategy (CX), Stakeholder Communications, New Product Development, Cross-Functional Collaboration, Communication, Business, Innovation, Strategic Decision-Making

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    Mastering the Art of Scaling and Convincing Investors

    Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building Powerful Reports and Dashboards in Power BI

    Skills you'll gain: Data Ethics, Dashboard, Power BI, Business Intelligence, Interactive Data Visualization, Data Presentation, Data Visualization, Data Storytelling, Data Visualization Software, Data-Driven Decision-Making, Business Reporting, Business Analytics, Data Analysis Expressions (DAX), Data Security, Data Management, Key Performance Indicators (KPIs), Data Analysis, Performance Analysis, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Epic Games

    User Interface in Game Design

    Skills you'll gain: Unreal Engine, User Interface (UI), User Interface (UI) Design, UI Components, Game Design, Video Game Development, User Experience, Usability, Programming Principles, Mockups, Prototyping

    3.4
    Rating, 3.4 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Tópicos em Gestão Intercultural

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Transform Engagement into Customers

    Skills you'll gain: Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu de développement durable avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Content Creation, Video Production, Social Media Marketing, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to create Social Media graphics using Canva

    Skills you'll gain: Canva (Software), Design Elements And Principles, Graphic and Visual Design, Content Creation, Design, Graphic Design, Photo Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Research and Draft a Competitive Analysis: Coursera
  • Strategic Management: Fundação Instituto de Administração
  • Flush Out a Feature on Coursera in Miro: Coursera
  • UI/UX Wireframing and Prototyping with Figma: SkillUp
  • Expedite – Skills for Industry: Industry Foundations: Siemens
  • Mastering the Art of Scaling and Convincing Investors: IESE Business School
  • Building Powerful Reports and Dashboards in Power BI: Microsoft
  • User Interface in Game Design: Epic Games
  • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
  • Transform Engagement into Customers: Google

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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