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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Music Production Capstone

    Skills you'll gain: Post-Production, Musical Composition, Music, Media Production, Peer Review, Music Performance, Editing, Timelines, Coordination

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Online Advertising, Account Management, Social Media Management, Digital Advertising, User Accounts, Social Media, Web Presence, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Discovery and Low-Fidelity Design with Figma

    Skills you'll gain: User Research, Figma (Design Software), Design Research, User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, User Centered Design, Collaborative Software, Interactive Design, Persona Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Organizational Leadership, Business Management, Budget Management, Organizational Structure, Leadership and Management, Manufacturing Operations, Leadership, Operations Management, Business Operations, Human Resources, Human Resources Management and Planning, Business Strategies, Corporate Sustainability, Strategic Thinking, Sustainable Business, Human Resource Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    A Masterclass in Animation

    Skills you'll gain: Unreal Engine, Adobe After Effects, Motion Graphics, Animations, Animation and Game Design, Multimedia, 3D Modeling, 3D Assets, Logo Design, Cinematography, Video Editing, Post-Production, Computer Graphics, Computer Graphic Techniques, Visualization (Computer Graphics), Photo/Video Production and Technology, Visual Storytelling, Graphical Tools, Creative Design, Typography

    4.2
    Rating, 4.2 out of 5 stars
    ·
    42 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    How to use roadmaps in Jira

    Skills you'll gain: Timelines, Product Roadmaps, Project Schedules, Dependency Analysis, Scheduling, Issue Tracking, Project Planning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    216 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Canva Design Essentials

    Skills you'll gain: Canva (Software), Typography, Logo Design, Style Guides, Graphic Design, Graphic and Visual Design, Color Theory, Design, Motion Graphics, Branding, AI powered creativity, Computer Graphic Techniques, Visual Design, Digital Design, Creative Design, Design Elements And Principles, Content Creation, Photo Editing, File Management, Layout Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    448 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Usability Testing with Hotjar: Coursera
  • Music Production Capstone: Berklee
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • Social Media Campaigns with AI: From Strategy to Design: Coursera
  • Get Started with Facebook Ads Manager: Coursera
  • Discovery and Low-Fidelity Design with Figma: Coursera
  • Analyze User Research Data with Microsoft Forms: Coursera
  • Introduction to Business Management: Winning Internally: IIT Bombay
  • A Masterclass in Animation: Skillshare
  • How to use roadmaps in Jira: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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