Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Problem Solving, Communication, Python Programming
Beginner · Course · 1 - 4 Weeks
Google Cloud
Skills you'll gain: Presentations, Google Workspace, Productivity Software, Sales Presentations, Business Communication, Version Control, Collaborative Software, Multimedia, Data Sharing
Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Game Theory, Graph Theory, Social Network Analysis, Network Analysis, Socioeconomics, Computational Thinking, Web Analytics and SEO, Market Dynamics, Sociology, Online Advertising, Economics, Behavioral Economics, Probability
Mixed · Course · 3 - 6 Months

Coursera
Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib
Intermediate · Course · 1 - 4 Weeks

Scrimba
Skills you'll gain: Javascript, Event-Driven Programming, Web Development Tools, Application Programming Interface (API)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Matplotlib, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Trend Analysis, Data Analysis, Exploratory Data Analysis, Data Cleansing, Seaborn, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Manipulation, Scatter Plots, NumPy, Data Transformation, Jupyter, Data Validation, Data Import/Export, Histogram, Python Programming, Data Structures, Programming Principles, Scripting Languages
Beginner · Course · 1 - 4 Weeks
Amazon Web Services
Skills you'll gain: Prompt Engineering, Amazon Bedrock, AWS SageMaker, Generative AI Agents, Generative AI, Amazon Web Services, Solution Architecture, Artificial Intelligence, Data Quality, Computer Vision, Scalability, Data Pipelines, Natural Language Processing, Personally Identifiable Information
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Clinical Informatics, Electronic Medical Record System, Databases, Data Analysis, Data Quality, Interoperability, Big Data, Query Languages, Data Science
Beginner · Course · 1 - 4 Weeks

Scrimba
Skills you'll gain: Responsive Web Design, HTML and CSS, Typography, Cascading Style Sheets (CSS), UI Components, Web Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Browser Compatibility, User Interface (UI), Usability, Interaction Design, Hypertext Markup Language (HTML), Web Design and Development, Web Content Accessibility Guidelines, Front-End Web Development, Animations, Web Development, Web Development Tools
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Web Analytics, Organizational Skills, Content Development and Management, Employee Training, Training and Development, Learning Management Systems, Content Management, Content Creation, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: LangChain, LLM Application, Large Language Modeling, Generative AI, Tool Calling, ChatGPT, Generative AI Agents, Responsible AI, OpenAI, Prompt Engineering, PyTorch (Machine Learning Library), Tensorflow, Semantic Web, Natural Language Processing, Artificial Intelligence, Application Development, Analytical Skills, Application Programming Interface (API), Supervised Learning, Computer Programming Tools
Beginner · Specialization · 1 - 3 Months