• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Advertising Campaigns, Performance marketing, Online Advertising, Digital Advertising, Google Ads, Advertising, Paid media, Social Media, Media Planning, Pay Per Click Advertising, Social Media Campaigns, Social Media Marketing, Campaign Management, Social Media Strategy, Campaign Planning, Content Performance Analysis, Search Engine Marketing, Contextual Advertising, Social Media Management, Target Audience

    4.6 stars, 836 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media Management, Customer Engagement, Strategic Partnership, Gmail, Drive Engagement, Target Audience, Content Creation

    4.7 stars, 1.4K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media

    4.6 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Search Engine Optimization, Performance marketing, Social Media Marketing, Pay Per Click Advertising, Content Marketing, Marketing Automation, Social Media Strategy, Online Advertising, Product Promotion, Blogs, Paid media, Marketing Strategies, Promotional Strategies, Target Audience

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Digital Marketing Campaigns, Oral Expression, Digital Marketing, Communication

    4.6 stars, 747 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (747) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Building a Business Presence With Facebook Marketing

    Skills you'll gain: Facebook, Driving engagement, Social Media Content, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience, Web Presence, Customer Acquisition Management

    4.6 stars, 1.3K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (1.3K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement

    4.7 stars, 236 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (236) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing

    4.8 stars, 4.7K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (4.7K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • C

    Coursera

    Création de Designs Marketing avec Canva

    Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Social Media Strategy, Content Creation, Marketing, Branding, Brand Management, Dashboard

    3.9 stars, 48 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.9 (48) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Copenhagen Business School

    Strategic Management and Innovation

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Corporate Strategy, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Planning, Innovation, Organizational Structure, Smart Goals, Project Implementation, Decision Making, Risk Mitigation, Business Strategies

    4.7 stars, 5.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (5.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Corporate Strategy, Competitive Analysis, Decision Making, Market Analysis, Global Marketing, Growth Strategies, Market Opportunities, Value Propositions, Market Dynamics

    4.5 stars, 1.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (1.5K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Business Strategies, Strategic Partnership, Corporate Strategy, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, Market Share, New Product Development, Market Analysis, Design and Product, Innovation, Coordination

    4.8 stars, 3.1K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (3.1K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…222324…548

In summary, here are 10 of our most popular marketing strategy courses

  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Small Business Marketing Using YouTube: Coursera
  • Assess for Success: Marketing Analytics and Measurement: Google
  • 2026 Beginner Affiliate Marketing: Start Earning On Day 1: Alex Genadinik
  • Meta Social Media Marketing Capstone: Meta
  • Building a Business Presence With Facebook Marketing: Coursera
  • Marketing Design with Easil: Coursera
  • Google Marketing Digital e E-Commerce: Google
  • Création de Designs Marketing avec Canva: Coursera
  • Strategic Management and Innovation: Copenhagen Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok