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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    Indian Institute for Human Settlements

    Shaping Urban Futures

    Skills you'll gain: Innovation, Sustainable Development, Community Development, Spatial Analysis, Environmental Issue, Social Sciences, Policy Analysis, Demography, Climate Change Adaptation, Environmental Policy, Socioeconomics, Systems Thinking, Economic Development, Sociology, Emerging Technologies, Cultural Diversity, Big Data, Data Literacy, Research Methodologies

    ★ 4.6 (57) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI

    Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Cloud Infrastructure, Data Modeling, Database Design, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management

    ★ 4.4 (98) · Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Visual Storytelling, Content Creation, Social Media Content, Storytelling, Graphic Design, Digital Publishing, Driving engagement, Marketing

    ★ 4.7 (16) · Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Personalized Campaigns, Business Metrics, Data-Driven Marketing, Key Performance Indicators (KPIs), Bidding

    ★ 4.7 (183) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    PowerBI for Beginners: Sales Data Exploration

    Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Dashboard Creation, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Tree Maps, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Transformation

    ★ 4.7 (41) · Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Pillar #1: Drug Development - From Bench to Bedside

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Pre-Clinical Development, Pharmacology, Statistical Analysis, Epidemiology, Health Policy, Statistical Methods, Quantitative Research, Data Analysis, Regulatory Compliance, Data Collection

    ★ 4.8 (39) · Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Python para Ciencia de Datos

    Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Predictive Modeling, Analytics, Database Management, Data Science, Advanced Analytics, Relational Databases, Data Processing, Forecasting, Python Programming

    ★ 3.8 (72) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    How to Use Data

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Database Management, Advanced Analytics, Data Science, Machine Learning

    ★ 4.5 (6) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    AI for Business Leaders

    Skills you'll gain: AI Personalization, AI Enablement, Responsible AI, Personalized Campaigns, Deep Learning, Risk Modeling, Demand Planning, Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Risk Management, Business Analytics, Customer Demand Planning, Data-Driven Marketing, Machine Learning, Target Market, Artificial Intelligence, Business Risk Management, Supply Chain Planning, Marketing Analytics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Plot (Graphics), Seaborn, Matplotlib, Statistical Visualization, Cloud Computing, Jupyter, Dimensionality Reduction, Data Science, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning Methods, Numerical Analysis, Python Programming, Data Manipulation

    ★ 4.6 (298) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    CertNexus

    CertNexus Certified Data Science Practitioner

    Skills you'll gain: Extract, Transform, Load, Data Analysis, Model Training, Data Preprocessing, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Model Evaluation, Exploratory Data Analysis, Statistical Visualization, Machine Learning, Machine Learning Methods, Statistical Methods, Data Wrangling, Project Scoping, Business Priorities, Business Analysis, Data Manipulation

    ★ 4.7 (83) · Intermediate · Professional Certificate · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Service Management, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Communication

    ★ 4.7 (45) · Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Shaping Urban Futures: Indian Institute for Human Settlements
  • Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI: Coursera
  • Create Successful Pinterest Pins for Business in Canva: Coursera
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • PowerBI for Beginners: Sales Data Exploration: Coursera
  • Pillar #1: Drug Development - From Bench to Bedside: Johns Hopkins University
  • Python para Ciencia de Datos: Pontificia Universidad Católica de Chile
  • How to Use Data: University of Pennsylvania
  • AI for Business Leaders: University of Maryland, College Park
  • Principal Component Analysis with NumPy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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