Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, General Sales Practices, Sales Process, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
★ 4.5 (191) · Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Leadership Studies, Leadership and Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Product Management, New Product Development, Team Leadership, Product Development, Leadership
★ 4.8 (54) · Intermediate · Course · 1 - 3 Months
INSEAD
Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Business, Business Modeling, Business Strategy, Emerging Technologies, Digital Transformation, New Business Development, Innovation, Organizational Structure, Social Impact, Regulatory Compliance, Distributed Computing, Cost Reduction
★ 4.7 (426) · Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Theory, Database Systems, Database Development, Database Management Systems, SQL, Descriptive Statistics, Database Architecture and Administration, Statistics, Statistical Reporting, Statistical Analysis, Business Intelligence, Microsoft Excel, Data Processing, Extract, Transform, Load, Business Analytics, Data Manipulation
★ 4.5 (103) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Generative Model Architectures, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Responsible AI, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Synthesis, Data Analysis, Data Quality, Convolutional Neural Networks
★ 4.5 (70) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Import/Export, Statistical Analysis, Data Analysis, Statistical Programming, Data Manipulation, Data Processing, Statistical Software, Data Transformation, Data Preprocessing
★ 4.9 (356) · Intermediate · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Persona Development
★ 4.8 (46) · Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: SQL, Generative AI, AI literacy, Data Visualization, Interactive Data Visualization, Prompt Patterns, Data Analysis, Debugging, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases, Context Engineering, Data Validation, Code Reusability
★ 4.8 (85) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Marketing Automation, Automation, Account Management, Advertising, Marketing, Branding
★ 4.4 (27) · Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing
★ 4.9 (38) · Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Responsible AI, Agentic Workflows, Google Cloud Platform, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Data Quality, Artificial Intelligence, Digital Transformation, Generative AI, Business Transformation, Cloud Solutions, AI literacy, Machine Learning, Analytics, Cloud Infrastructure, Data Processing, Applied Machine Learning, Data Ethics, Model Training, Managed Services
★ 4.8 (117) · Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Relational Databases, Data Access, Business Intelligence, Query Languages, Data Warehousing, Data Transformation
★ 4.7 (80) · Beginner · Course · 1 - 3 Months