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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Advanced

    Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Data Literacy, Excel Formulas, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Spreadsheet Software, Analytics, Data Visualization, Statistical Methods, Data Analysis, Statistics, Statistical Hypothesis Testing, Probability & Statistics, Statistical Modeling, Statistical Inference, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI

    Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Cloud Infrastructure, Data Modeling, Database Design, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Intermediate · Specialization · 1 - 3 Months

  • W

    Whizlabs

    Exam Prep DP-700: Microsoft Fabric Data Engineer Associate

    Skills you'll gain: Dataflow, Azure Synapse Analytics, Performance Tuning, Microsoft Azure, System Monitoring, Data Engineering, Transact-SQL, Continuous Deployment, Star Schema, Power BI, PySpark, Data Cleansing, Data Analysis Expressions (DAX), Apache Spark, Analytics, Data Analysis, SQL, Azure Active Directory, Advanced Analytics, Microsoft Copilot

    Intermediate · Specialization · 1 - 3 Months

  • S

    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Content Optimization, User Experience

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Descriptive Statistics, Data Literacy, Graphing, Statistical Visualization, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Statistical Methods, Descriptive Analytics, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Science and Research, Psychology, Bayesian Statistics, Research Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alfaisal University | KLD

    مهارات البيع الاحترافية | Professional Selling Skills

    Skills you'll gain: Selling Techniques, Overcoming Objections, Closing (Sales), General Sales Practices, Sales, Negotiation, Sales Process, Product Knowledge, Rapport Building, Communication, Customer Analysis, Value Propositions, Customer Insights, Persuasive Communication, Verbal Communication Skills, Personalized Service, Customer Relationship Building, Customer Retention, Customer Service, Needs Assessment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Chat

    Skills you'll gain: Google Workspace, Collaborative Software, Collaboration, Productivity Software, Internal Communications, Business Communication, Communication, Business Solutions, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Target Audience, Target Market, Facebook, Earned Media, Persona Development, Customer Analysis, Owned Media, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Drive Engagement, Marketing Planning, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Corporate Strategy, Market Intelligence, Go To Market Strategy, Intercultural Competence, Market Opportunities, Global Marketing, E-Commerce, Cultural Sensitivity, Decision Making, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Solution Selling, Consultative Approaches, Sales Strategy, Specialized Sales, Sales, Customer Relationship Building, Sales Process, Customer Relationship Management, Return On Investment, Stakeholder Engagement, Customer Engagement, Customer Advocacy, Value Propositions, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics and Data Analysis with Excel: Advanced: Macquarie University
  • Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI: Coursera
  • Exam Prep DP-700: Microsoft Fabric Data Engineer Associate: Whizlabs
  • Search Engine Optimization: Simplilearn
  • Statistics in Psychological Research: American Psychological Association
  • Comércio Internacional: Fundação Instituto de Administração
  • مهارات البيع الاحترافية | Professional Selling Skills: Alfaisal University | KLD
  • Google Chat: Google Cloud
  • التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة: Coursera
  • China Strategy: The Chinese University of Hong Kong

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Market (economics) (28)
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