• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Branding, Marketing Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, New Business Development, Market Opportunities, Product Development, Market Intelligence, Business Strategy

    4.7 stars, 1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Incentives

    Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Market Dynamics, Strategic Marketing, Strategic Partnership, Revenue Management, Sales Management, Strategic Thinking, Coordination, Risk Mitigation, Business Risk Management, Retail Sales, Relationship Management

    4.6 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Digital Marketing Fundamentals

    Skills you'll gain: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Marketing Automation, Pay Per Click Advertising, Social Media Marketing, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI Marketing Analytics

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Data Storytelling, Content Performance Analysis, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Web Analytics and SEO, Conversion Funnel Analysis, Management Reporting, Campaign Management, Customer Analysis, Data Cleansing, Search Engine Optimization, Marketing Operations, Media Planning, SQL

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Implementation Capstone

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Brand Management, Data-Driven Decision-Making, Marketing Management, Product Management, Strategic Marketing, Integrated Marketing Communications, Brand Strategy, Marketing, Product Planning, Marketing Strategies, Marketing Communications, Marketing Channel, Strategic Decision-Making, Marketing Effectiveness, Promotional Strategies, Marketing Planning, Product Strategy, Presentations

    4.6 stars, 141 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (141) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Analysis and KPIs

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making

    4.6 stars, 86 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (86) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    4.8 stars, 3K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (3K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing, Culture, Data-Driven Marketing, Sustainable Business, Environmental Issue, Digital Analysis, Sociology, Sustainable Development, Data Ethics

    4.7 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Social Media Campaigns, Strategic Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Performance Metric, Business Planning, Cross-Channel Marketing, Target Market, Customer Engagement, Planning, Drive Engagement

    4.9 stars, 375 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (375) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Growth Strategies, Entrepreneurship, Digital Marketing

    4.4 stars, 159 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Digital Marketing, Key Performance Indicators (KPIs)

    4.7 stars, 313 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (313) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Event Marketing, Business Strategy, Culture

    4.8 stars, 197 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (197) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…232425…301

In summary, here are 10 of our most popular sports marketing courses

  • Intro to International Marketing: Yonsei University
  • Marketing Channel Incentives: Emory University
  • Digital Marketing Fundamentals: Madecraft
  • AI Marketing Analytics: Coursera
  • Marketing Mix Implementation Capstone: IE Business School
  • Marketing Analysis and KPIs: Coursera
  • Meta Marketing Science Certification Prep: Meta
  • Consumption, Marketing and Culture: University of London
  • Social Marketing Capstone Project: Northwestern University
  • Marketing Strategy for Entrepreneurs: 28DIGITAL

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok