Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Saïd Business School, University of Oxford
Skills you'll gain: Responsible AI, AI Enablement, Sustainable Business, Strategic Leadership, Corporate Sustainability, AI Product Strategy, Governance, Environmental Social And Corporate Governance (ESG), Sustainable Development, Artificial Intelligence, Sustainable Systems, Social Justice, Organizational Leadership, AI literacy, Leadership, Organizational Strategy, Sustainable Technologies, Ethical Standards And Conduct, Change Management, Risk Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Kanban Principles, Agile Methodology, Lean Methodologies, Workflow Management, Process Development, Agile Project Management, Business Process, Business Process Management, Process Mapping, Process Optimization, Collaborative Software, Service Design
Intermediate · Guided Project · Less Than 2 Hours

STARWEAVER
Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, AI Enablement, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Competitive Intelligence, Stakeholder Communications, Decision Intelligence, Organizational Change, Strategic Communication, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Emerging Technologies, Technology Strategies, Media and Communications, Contingency Planning, Electronic Media, Digital Transformation, Business Transformation, Social Media, Innovation, Organizational Change, Competitive Analysis, Case Studies, E-Commerce, Advertising Mail, Business Strategy, Digital Publishing
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions
Beginner · Course · 1 - 4 Weeks

Intel
Skills you'll gain: AI Enablement, AI Product Strategy, Artificial Intelligence, AI Integrations, Technology Strategies, Emerging Technologies, B2B Sales, Computer Hardware
Beginner · Course · 1 - 4 Weeks
Northeastern University
Skills you'll gain: Journey Mapping, Health Informatics, Decision Support Systems, AI Enablement, Business Analytics, Data Compilation, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Health Technology, Advanced Analytics, Care Management, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Value-Based Care, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks