• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    GenAI for Account Executives

    Skills you'll gain: Responsible AI, Account Management, Proposal Writing, Proposal Development, Market Analysis, Market Trend, Workflow Management, Innovation, Customer Communications Management, AI Integrations, Customer Relationship Management

    ★ 4.2 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Experience Design, Web Analytics, User Experience, Content Optimization, Web Content, Target Audience, Test Tools, Content Performance Analysis, Personalized Campaigns, Marketing, Analytics

    ★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado System

    Applied Kalman Filtering

    Skills you'll gain: Bayesian Network, Linear Algebra, Numerical Analysis, Mathematical Modeling, Estimation, Matlab, Statistical Modeling, Markov Model, Advanced Mathematics, Simulations, Integral Calculus, Correlation Analysis, Control Systems, Probability, Simulation and Simulation Software, Probability & Statistics, Applied Mathematics, Statistical Methods, Probability Distribution, Time Series Analysis and Forecasting

    ★ 4.9 (38) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    Universitat de Barcelona

    THINK GLOBAL: TEACHERS TRAINING COURSE (IDP-ICE)

    Skills you'll gain: Education and Training, Intercultural Competence, Culture, Teaching, Training Programs, Cultural Diversity, Curriculum Planning, Instructional Strategies, Research, Research Methodologies, International Relations, Student-Centred Learning, Surveys, Instructional and Curriculum Design, Pedagogy, Sustainable Development

    ★ 4.7 (182) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • O

    O.P. Jindal Global University

    Banking & Finance in India

    Skills you'll gain: Financial Market, Deposit Accounts, Capital Markets, Financial Systems, Banking Services, Financial Policy, Banking, Finance, Equities, Economics, Financial Analysis, Bank Regulations, Financial Services, Retail Banking, Financial Regulation, Commercial Banking, Budgeting, Economic Development, Fiscal Management

    ★ 4.7 (29) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Science of Firearm Injury Prevention Among Children & Teens

    Skills you'll gain: Public Health

    ★ 4.9 (8) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    MathWorks

    Designing and Simulating Physical Models

    Skills you'll gain: Model Based Systems Engineering, Systems Integration, Simulation and Simulation Software, Robotics, Mathematical Modeling, Simulations, Engineering Software, Engineering, Electronic Systems, Mechanical Engineering, Control Systems

    ★ 4.8 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Effective Presentations and Persuasive Writing

    Skills you'll gain: Request for Proposal, Presentations, Technical Communication, Persuasive Communication, Proposal Writing, Oral Expression, Proposal Development, Technical Writing, Intercultural Competence, Public Speaking, Verbal Communication Skills, Design Thinking, Communication, Teamwork, Communication Strategies, Concision, Communication Planning, Innovation, Professional Development, Target Audience

    ★ 4.9 (16) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Strategies for Effective Engagement

    Skills you'll gain: Stakeholder Management, Stakeholder Communications, Stakeholder Analysis, Relationship Building, Systems Thinking, Communication Strategies, Ethical Standards And Conduct, Survey Creation

    ★ 4.5 (57) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Vector Databases: An Introduction with Chroma DB

    Skills you'll gain: Vector Databases, Embeddings, Data Store, Database Management Systems, Generative AI, Databases, Database Systems, LLM Application, AI Personalization, NoSQL, Database Management, Development Environment

    ★ 4.6 (52) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Global Impact: Multiculturalism

    Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies

    ★ 4.1 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    Interactive Brokers

    ESG-focused Financial Products

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Investment Management, Investments, Portfolio Management, Financial Market, Capital Markets, Financial Analysis, Social Impact, Sustainability Reporting, Environmental Policy, Sustainability Standards, Applied Machine Learning, Market Dynamics

    ★ 4.9 (15) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…266267268…454

In summary, here are 10 of our most popular market research courses

  • GenAI for Account Executives: Coursera
  • Create an A/B web page marketing test with Google Optimize: Coursera
  • Applied Kalman Filtering: University of Colorado System
  • THINK GLOBAL: TEACHERS TRAINING COURSE (IDP-ICE): Universitat de Barcelona
  • Banking & Finance in India: O.P. Jindal Global University
  • Science of Firearm Injury Prevention Among Children & Teens: University of Michigan
  • Designing and Simulating Physical Models: MathWorks
  • Effective Presentations and Persuasive Writing: Johns Hopkins University
  • Strategies for Effective Engagement: University of Colorado Boulder
  • Vector Databases: An Introduction with Chroma DB: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok