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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Houston

    American Deaf Culture

    Skills you'll gain: Disabilities, Social Justice, Culture, Diversity Awareness, Sociology, Communication Disorders, Cultural Sensitivity, Social Sciences, Cultural Diversity, Language Learning, Special Education, Non-Verbal Communication, Civil Law

    4.5 stars, 395 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (395) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5 stars, 56 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (56) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics, Product Assortment

    4.4 stars, 236 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (236) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation

    4.5 stars, 113 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (113) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDHEC Business School

    Python and Machine Learning for Asset Management

    Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Estimation, Risk Analysis, Computer Science

    3.1 stars, 332 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Data Ethics, Compliance Management, Consumer Behaviour, AI literacy, AI powered creativity, AI Enablement, Social Impact, Business Risk Management, Law, Regulation, and Compliance, Stakeholder Analysis, Decision Intelligence, Stakeholder Engagement, Risking, Leadership and Management, Risk Management

    4.7 stars, 393 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (393) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    More Applied Data Science with Python

    Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, LLM Application, Applied Machine Learning, Data Quality, Unstructured Data, Anomaly Detection, Machine Learning Methods, Data Science, Machine Learning, Data Preprocessing, Data Transformation, Data Analysis, Social Media Analytics, Data Manipulation, Python Programming, Exploratory Data Analysis

    4.6 stars, 23 reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.6 (23) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Data Cleaning in Excel: Techniques to Clean Messy Data

    Skills you'll gain: Data Analysis, Statistical Reporting, Data Cleansing, Data Wrangling, Microsoft Excel, Data Analysis Software, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas

    4.4 stars, 62 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (62) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of California San Diego

    Design Principles: an Introduction

    Skills you'll gain: Usability, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Usability Testing, Web Design, User Interface (UI) Design, Design, Experimentation, Interaction Design, Human Computer Interaction, Prototyping, Design Elements And Principles, Layout Design, Human Centered Design, Web Design and Development, Typography, Design Research, A/B Testing

    4.6 stars, 1.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Create Engaging Video with Google Vids

    Skills you'll gain: Storytelling, Video Production, Photo/Video Production and Technology, Video Editing, Visual Storytelling, Google Gemini, Generative AI, AI powered creativity, Multimedia, Media Production

    4.4 stars, 93 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (93) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research

    4.5 stars, 99 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (99) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Infonomics I: Business Information Economics and Data Monetization

    Skills you'll gain: Big Data, Analytics, Network Model, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Case Studies, Business Economics, Information Technology, Data Management, Intellectual Property, Innovation, Accounting

    4.6 stars, 120 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (120) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
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In summary, here are 10 of our most popular social media analytics courses

  • American Deaf Culture: University of Houston
  • Strategic Communication Campaigns: University of Colorado Boulder
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera
  • Python and Machine Learning for Asset Management: EDHEC Business School
  • Responsible Generative AI: University of Michigan
  • More Applied Data Science with Python: University of Michigan
  • Data Cleaning in Excel: Techniques to Clean Messy Data: Coursera
  • Design Principles: an Introduction: University of California San Diego
  • Create Engaging Video with Google Vids: Google Cloud

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