Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

University of Houston
Skills you'll gain: Disabilities, Social Justice, Culture, Diversity Awareness, Sociology, Communication Disorders, Cultural Sensitivity, Social Sciences, Cultural Diversity, Language Learning, Special Education, Non-Verbal Communication, Civil Law
★ 4.5 (395) · Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process
★ 4.5 (56) · Beginner · Specialization · 1 - 3 Months
University of Minnesota
Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics, Product Assortment
★ 4.4 (236) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation
★ 4.5 (113) · Beginner · Guided Project · Less Than 2 Hours

EDHEC Business School
Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Estimation, Risk Analysis, Computer Science
★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Data Ethics, Compliance Management, Consumer Behaviour, AI literacy, AI powered creativity, AI Enablement, Social Impact, Business Risk Management, Law, Regulation, and Compliance, Stakeholder Analysis, Decision Intelligence, Stakeholder Engagement, Risking, Leadership and Management, Risk Management
★ 4.7 (393) · Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, LLM Application, Applied Machine Learning, Data Quality, Unstructured Data, Anomaly Detection, Machine Learning Methods, Data Science, Machine Learning, Data Preprocessing, Data Transformation, Data Analysis, Social Media Analytics, Data Manipulation, Python Programming, Exploratory Data Analysis
★ 4.6 (23) · Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Data Analysis, Statistical Reporting, Data Cleansing, Data Wrangling, Microsoft Excel, Data Analysis Software, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas
★ 4.4 (62) · Intermediate · Guided Project · Less Than 2 Hours
University of California San Diego
Skills you'll gain: Usability, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Usability Testing, Web Design, User Interface (UI) Design, Design, Experimentation, Interaction Design, Human Computer Interaction, Prototyping, Design Elements And Principles, Layout Design, Human Centered Design, Web Design and Development, Typography, Design Research, A/B Testing
★ 4.6 (1.4K) · Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Storytelling, Video Production, Photo/Video Production and Technology, Video Editing, Visual Storytelling, Google Gemini, Generative AI, AI powered creativity, Multimedia, Media Production
★ 4.4 (93) · Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research
★ 4.5 (99) · Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Analytics, Network Model, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Case Studies, Business Economics, Information Technology, Data Management, Intellectual Property, Innovation, Accounting
★ 4.6 (120) · Beginner · Course · 1 - 4 Weeks