Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, R (Software), Data Mining, Data-Driven Decision-Making, Sales Pipelines, Predictive Analytics, Machine Learning Methods, Data Visualization, Data Strategy, Customer Relationship Management (CRM) Software, Customer Analysis, Sales Management, Data Engineering, Customer Engagement, Predictive Modeling, Data Visualization Software, Plot (Graphics), Statistical Visualization
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Preprocessing, Data Manipulation, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Statistical Methods, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Training, Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Anomaly Detection, Data Science, Machine Learning, Cloud Computing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Cloud Deployment, Microsoft Azure, Cloud Management, Application Deployment, Cloud Computing, Cloud Development, Windows PowerShell, Cloud Services, Infrastructure As A Service (IaaS), Platform As A Service (PaaS), Resource Management, Command-Line Interface, IT Automation, Scripting, Software Installation, Verification And Validation
Intermediate · Course · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Data Import/Export, Web Scraping, Tidyverse (R Package), Data Wrangling, Data Integration, Data Manipulation, JSON, Data Transformation, Relational Databases, R (Software), Google Sheets, Unstructured Data, R Programming, Extensible Markup Language (XML), Spreadsheet Software, Databases, SQL, Data Structures, File I/O, Application Programming Interface (API)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI powered creativity, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Content Optimization, Keyword Research, ChatGPT
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Dashboard, Dashboard Creation, Microsoft Excel, Business Reporting, Excel Formulas, Spreadsheet Software, Performance Reporting, Case Studies, People Analytics, Performance Analysis, Business Analytics, Variance Analysis, Trend Analysis, Data Analysis, Employee Performance Management, Performance Measurement, Project Documentation, Business Process Automation, Data Presentation
Beginner · Specialization · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Keyword Research, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Digital Brand Strategy, Marketing Channel, Social Media Marketing, Marketing Budgets, Business Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Application Programming Interface (API), AI Integrations, Restful API, ChatGPT, Generative AI, OpenAI API, JSON, Full-Stack Web Development, Application Deployment, Secure Coding, LLM Application, User Interface (UI), Python Programming, User Interface (UI) Design, Application Development, Back-End Web Development, Debugging
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Middleware, Node.JS, Model View Controller, Development Environment, Application Frameworks, Application Development, JavaScript Frameworks, Web Frameworks, Web Applications, Server Side, Service Oriented Architecture, Javascript, Android Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Blockchain, Secure Coding, Penetration Testing, Front-End Web Development, Application Development, Security Testing, Web Development Tools, Application Security, Development Environment, Event Monitoring, Exploit development, Frontend Integration, Web Development, Software Development Tools, Cyber Security Assessment, Payment Systems, Transaction Processing, Authorization (Computing), Token Optimization, Role-Based Access Control (RBAC)
Beginner · Specialization · 3 - 6 Months