• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • S

    Stanford Online

    Writing in the Sciences

    Skills you'll gain: Writing and Editing, Writing, Concision, Report Writing, Grammar, Editing, Technical Writing, Technical Communication, Grant Writing, Journals, Research, Peer Review, Public Affairs, Media and Communications

    4.9 stars, 9.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (9.9K) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • V

    Vanderbilt University

    Generative AI Strategic Leader

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, ChatGPT, Agentic Workflows, Prompt Patterns, Generative AI Agents, Generative AI, AI Workflows, AI Enablement, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Automation, Organizational Leadership, Strategic Planning, Planning, Talent Acquisition, Procurement

    4.8 stars, 10K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (10K) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Neural Networks and Deep Learning

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Convolutional Neural Networks, Applied Machine Learning, Supervised Learning, Artificial Intelligence, Machine Learning Methods, Python Programming, Model Training, Model Optimization

    4.9 stars, 124K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (124K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Big Data, Interactive Data Visualization, Data Analysis, Statistical Visualization, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Data Import/Export, Apache Hive, Data Mart, Data Processing, Data Warehousing, Data Transformation, Apache Spark, Data Science, Microsoft Excel

    4.8 stars, 21K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (21K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization

    4.7 stars, 23K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (23K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Social Justice, Empathy & Emotional Intelligence, Behavior Management, Conflict Management, Research, Diversity Awareness

    4.7 stars, 5.2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (5.2K) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Security Engineer

    Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, Prompt Engineering, Network Monitoring, Prompt Engineering Tools, Cloud Security, Containerization, Virtual Networking, Network Architecture, Infrastructure As A Service (IaaS), Network Routing, DevSecOps, Virtual Private Networks (VPN), Dashboard Creation

    4.7 stars, 51K reviews, Intermediate, Professional Certificate, 3 - 6 Months

    ★ 4.7 (51K) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Digital Marketing Campaigns, Cross-Channel Marketing, Marketing Channel, Digital Marketing, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8 stars, 827 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (827) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    IBM IT Project Manager

    Skills you'll gain: User Story, Software Development Life Cycle, Risk Management, Team Motivation, Software Architecture, Stakeholder Engagement, Project Planning, Peer Review, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Risk Management Framework, Stakeholder Management, Stakeholder Communications, Project Management, Information Technology, Interviewing Skills, Agile Project Management, Leadership, Communication

    4.7 stars, 11K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (11K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Medical Science and Research, Marketing

    4.6 stars, 6.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (6.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping

    4.8 stars, 16K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (16K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach

    Skills you'll gain: Analytics, Data Visualization, Business Analytics, Data Analysis, Interactive Data Visualization, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Data Storytelling, Dashboard Creation, Microsoft Excel, Customer Analysis, Data Visualization Software, Big Data, Target Market, Oral Expression, Data Cleansing

    4.6 stars, 11K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…363738…469

In summary, here are 10 of our most popular market research courses

  • Writing in the Sciences: Stanford Online
  • Generative AI Strategic Leader: Vanderbilt University
  • Neural Networks and Deep Learning: DeepLearning.AI
  • Introduction to Data Analytics: IBM
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Social Psychology: Wesleyan University
  • Preparing for Google Cloud Certification: Cloud Security Engineer: Google Cloud
  • Adobe Digital Marketing Strategy: Adobe
  • IBM IT Project Manager: IBM
  • Drug Development Product Management: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok