• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • T

    The Museum of Modern Art

    Modern and Contemporary Art and Design

    Skills you'll gain: Cultural Diversity, Liberal Arts, Creativity, Storytelling, Technology Solutions, Design Thinking, Culture, Public History, Journalism, Social Justice, Design Elements And Principles, Social Studies, Sustainable Development, Environmental Issue, Sustainability Standards, Research, Non-Verbal Communication, Sociology, 3D Modeling, World History

    4.8 stars, 13K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (13K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Digital Marketing Campaigns, Cross-Channel Marketing, Marketing Channel, Digital Marketing, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8 stars, 827 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (827) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Medical Science and Research, Marketing

    4.6 stars, 6.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (6.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

    4.8 stars, 14K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (14K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping

    4.8 stars, 16K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (16K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Experience, Prototyping, User Interface and User Experience (UI/UX) Design, User Interface (UI), Interaction Design, Persona (User Experience), User Research, Design Elements And Principles

    4.9 stars, 9.7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Modeling, Risk Management, Cash Flow Forecasting, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Statistical Modeling, Forecasting, Regression Analysis, Financial Modeling, Risk Analysis, Data Modeling, Business Analytics, Data Presentation, Quantitative Research, Presentations, Spreadsheet Software, Predictive Modeling, Microsoft Excel

    4.5 stars, 11K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Prompt Engineering Tools, UI/UX Research, ChatGPT, AI literacy, Multimodal Prompts, Responsible AI, Persona (User Experience), AI powered creativity, LLM Application, User Interface and User Experience (UI/UX) Design, Experience Design, Artificial Intelligence, Large Language Modeling, Brainstorming, Human Centered Design, Wireframing

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Dashboard, Business Intelligence, Tableau Software, Extract, Transform, Load, Data Warehousing, Database Systems, Interactive Data Visualization, Data Visualization, Data Pipelines, Interviewing Skills, Business Process, Business Analysis, Database Design, Data Mart, Applicant Tracking Systems, Data Analysis, SQL, Stakeholder Communications

    4.8 stars, 9.4K reviews, Advanced, Professional Certificate, 3 - 6 Months

    ★ 4.8 (9.4K) · Advanced · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9 stars, 51K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (51K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Madecraft

    Managing Innovation

    Skills you'll gain: Innovation, Brainstorming, Ideation, Root Cause Analysis, Value Engineering, Systems Thinking, New Product Development, Product Development, Problem Solving, Business Solutions, Fundraising and Crowdsourcing, Knowledge Transfer, Process Development, Problem Management, Value Propositions, Business Metrics, Analysis, Market Research, Customer Insights, Trend Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • A

    American Museum of Natural History

    The Science of Stem Cells

    Skills you'll gain: Medical Science and Research, Healthcare Ethics, Biomedical Technology, Clinical Research, Clinical Research Ethics, Biotechnology, Cell Biology, Life Sciences, Biology, Biological Engineering, Molecular, Cellular, and Microbiology, Precision Medicine, Molecular Biology, Laboratory Research

    4.7 stars, 3.2K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (3.2K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…383940…469

In summary, here are 10 of our most popular market research courses

  • Modern and Contemporary Art and Design: The Museum of Modern Art
  • Adobe Digital Marketing Strategy: Adobe
  • Drug Development Product Management: University of California San Diego
  • Introduction to Marketing: University of Pennsylvania
  • Introduction to Social Media Marketing: Meta
  • Build Wireframes and Low-Fidelity Prototypes: Google
  • Business and Financial Modeling: University of Pennsylvania
  • Generative AI for UI UX Design: IBM
  • Google Business Intelligence: Google
  • Excel Skills for Business: Essentials: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok