• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Consulting, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Development, Organizational Effectiveness, Strategic Decision-Making, Research Reports

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Microsoft Excel, Content Performance Analysis, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Web Analytics, Campaign Management, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Cost Management, Construction, Production Schedule, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Cash Flows, Real Estate, Finance, Business Transformation, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, Plan Execution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Labor Law, Arbitration, Tax Compliance, Environmental Regulations, Environmental Laws, Case Law, Legal Research, Regulation and Legal Compliance, Labor Relations, Labor Compliance, Tax Laws, Mediation, Law, Regulation, and Compliance, International Relations, Court Systems, Compliance Management, Adjudication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    People & Soft Skills: Essential for Professional Success

    Skills you'll gain: Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Constructive Feedback, Interpersonal Communications, Oral Expression, Communication, Team Collaboration, Persuasive Communication, Creative Problem-Solving, Virtual Teams, Social Skills, Public Speaking, Verbal Communication Skills, Professional Development, Professionalism, Ability To Meet Deadlines, Operational Efficiency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Introduction to TensorFlow for Artificial Intelligence, Machine Learning, and Deep Learning

    Skills you'll gain: Tensorflow, Computer Vision, Model Evaluation, Image Analysis, Convolutional Neural Networks, Keras (Neural Network Library), Deep Learning, Artificial Neural Networks, Model Training, Applied Machine Learning, Artificial Intelligence, Data Preprocessing, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    EDUCBA

    Brand Positioning and Marketing Strategy

    Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Promotions and Campaigns, Marketing Strategies, Target Market, Product Marketing, Advertising, Customer Analysis, Brand Awareness, Target Audience, Market Research

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Investing and Portfolio Management

    Skills you'll gain: Investments, Portfolio Management, Investment Management, Portfolio Risk, Wealth Management, Asset Protection, Brokerage, Financial Market, Return On Investment, International Finance, Asset Management, Real Estate, Property and Real Estate, Securities (Finance), Risk Management, Securities Trading, Capital Markets, Market Analysis, Market Dynamics, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    Game Theory

    Skills you'll gain: Game Theory, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms, Theoretical Computer Science, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Accelerate Your Job Search with AI

    Skills you'll gain: Web Presence, Interviewing Skills, Professional Development, Google Gemini, AI literacy, Generative AI, Prompt Engineering Tools, Prompt Engineering, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Introduction to Logic and Critical Thinking

    Skills you'll gain: Deductive Reasoning, Critical Thinking, Logical Reasoning, Computational Logic, Analysis, Probability, Diagram Design, Sampling (Statistics), Persuasive Communication, Verification And Validation, Probability & Statistics, Statistical Inference, Correlation Analysis, Communication, Decision Intelligence, Appeals, Business Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.7K reviews

    Beginner · Specialization · 3 - 6 Months

1…383940…414

In summary, here are 10 of our most popular market research courses

  • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • Email Marketing Analytics & Optimization: Coursera
  • Construction Management: Columbia University
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • European Business Law: Lund University
  • People & Soft Skills: Essential for Professional Success: IBM
  • Introduction to TensorFlow for Artificial Intelligence, Machine Learning, and Deep Learning: DeepLearning.AI
  • Brand Positioning and Marketing Strategy: EDUCBA
  • Investing and Portfolio Management: John Wiley & Sons
  • Game Theory: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok