• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 1: Historical Foundations

    Skills you'll gain: Liberal Arts, Ancient History, Sociology, Social Sciences, Anthropology, World History, Psychology, Scientific Methods, Science and Research

    4.5 stars, 408 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (408) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • 2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7 stars, 132 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (132) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Transformation, Logistic Regression

    4.3 stars, 293 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (293) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanics, Mechanical Engineering, Engineering Calculations, Mathematical Software, Process Engineering, Analytical Chemistry, Numerical Analysis, Vibrations, Differential Equations, Engineering, Physics, Applied Mathematics, Integral Calculus, Probability Distribution, Mathematical Modeling, Materials science, Physical Science

    4.5 stars, 1.1K reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.5 (1.1K) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Customer Analysis, Customer Insights, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5 stars, 46 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (46) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University at Buffalo

    Decentralized Applications (Dapps)

    Skills you'll gain: Blockchain, Test Driven Development (TDD), Development Testing, Test Script Development, Application Development, Application Design, Application Frameworks, Integrated Development Environments, Web Development Tools, Software Architecture, Web Applications, Development Environment, Frontend Integration, Application Deployment, Application Programming Interface (API), Software Development Tools, Interoperability, Command-Line Interface

    4.5 stars, 1.2K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (1.2K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Retail Store Operations, Analytics, Digital Analysis, Supply Chain Systems, Business Analytics, Customer Analysis, Business Technologies, Descriptive Analytics, Customer Demand Planning, Predictive Analytics, Consumer Behaviour, Decision Making

    4.6 stars, 128 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (128) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Control Systems Analysis: Modeling of Dynamic Systems

    Skills you'll gain: Control Systems, Mathematical Modeling, Engineering Analysis, Differential Equations, Systems Analysis, Mechanical Engineering, Electrical Systems, Mechanics, Systems Thinking, Applied Mathematics, Performance Testing, Design Specifications

    4.7 stars, 141 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (141) · Intermediate · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • J

    Johns Hopkins University

    Data – What It Is, What We Can Do With It

    Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Data Presentation, Descriptive Statistics, Analytics, Descriptive Analytics, Research Methodologies, Statistics, Analytical Skills, Quantitative Research, Statistical Methods, Probability & Statistics

    4.6 stars, 186 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (186) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Trustworthiness, Sales Process, Selling Techniques, Verbal Communication Skills, Sales, Sales Development, General Sales Practices, Rapport Building, Relationship Building, Communication, Consumer Behaviour, Customer Relationship Building, Non-Verbal Communication, Marketing Psychology, Decision Making, Purchasing, Customer Insights

    4.8 stars, 64 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (64) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Business Marketing, Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Business Strategy

    4.8 stars, 197 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (197) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    التسويق في عالم رقمي

    Skills you'll gain: Digital Marketing Tools, Innovation, Marketing, Promotional Strategies, Digital Advertising, Marketing Strategies, Marketing Management, New Product Development, Product Development, Digital Brand Strategy, Strategic Marketing, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Product Promotion, Market Dynamics, Business-To-Consumer, Digital Transformation, Customer Engagement, Branding

    4.6 stars, 46 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (46) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…515253…150

In summary, here are 10 of our most popular consumer behavior courses

  • Soul Beliefs: Causes and Consequences - Unit 1: Historical Foundations: Rutgers the State University of New Jersey
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Meaningful Marketing Insights: Emory University
  • Statistical Thermodynamics: University of Colorado Boulder
  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA
  • Decentralized Applications (Dapps): University at Buffalo
  • Retail Digital Supply Chain: University of Pennsylvania
  • Control Systems Analysis: Modeling of Dynamic Systems: University of Colorado Boulder
  • Data – What It Is, What We Can Do With It: Johns Hopkins University
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok