• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Market Research, Marketing Strategy and Techniques, Marketing Effectiveness, Market Analysis, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Value Propositions, Product Marketing, Market Data

    ★ 4.6 (1.2K) · Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Analyze and Evaluate Indian Banking System

    Skills you'll gain: Bank Regulations, Financial Statements, Financial Statement Analysis, Financial Systems, Banking, Financial Market, Financial Analysis, Financial Regulations, Capital Markets, Financial Reporting, Balance Sheet, Asset Management, Financial Management, Risk Management Framework, Risk Management, Market Liquidity, Performance Analysis, Cash Flows

    ★ 4.9 (13) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Analysis, Business Research, Data Analysis, User Feedback, Market Research, Data Analysis Software, Business Software

    ★ 4.5 (427) · Beginner · Guided Project · Less Than 2 Hours

  • T

    The University of North Carolina at Chapel Hill

    Positive Psychology

    Skills you'll gain: Positivity, Optimism, Resilience, Compassion, Cognitive flexibility, Personal Development, Growth Mindedness, Emotional Intelligence, Adaptability, Relationship Building, Creativity, Mindfulness, Meditation & Breathwork, Community Health

    ★ 4.7 (6K) · Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Product Marketing, Team Building, Competitive Analysis, Team Management, Marketing Planning, Market Research

    ★ 4.6 (208) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Microsoft Visio, Power BI, Stakeholder Engagement, Business Analysis, Data Analysis

    ★ 4.6 (1.5K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    ★ 4.7 (153) · Beginner · Course · 1 - 3 Months

  • U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Microsoft Excel, Excel Macros, Excel Formulas, Spreadsheet Software, Operations Research, Analysis, Data Import/Export, Business Analysis, Data Validation, Process Optimization, Data Sharing, Microsoft Access, Database Application, Business Modeling, Data Integration, Automation

    ★ 4.8 (3.1K) · Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Product Strategy, Brand Management, Communication Strategies, Corporate Sustainability

    ★ 4.8 (2.2K) · Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Model Thinking

    Skills you'll gain: Mathematical Modeling, Systems Thinking, Strategic Decision-Making, Innovation, Diversity Awareness, Social Sciences, Predictive Modeling, Strategic Thinking, Decision Making, Complex Problem Solving, Critical Thinking, Network Analysis, Economics, Economic Development, Probability, Market Dynamics, Coordination

    ★ 4.8 (2.3K) · Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Trustworthiness, Social Media, Rapport Building, Relationship Building, Social Media Strategy, Social Media Content, Planning, Professionalism, Strategic Communication, Communication, Habit Formation, Market Opportunities, Leadership, Lifelong Learning, Goal Setting

    ★ 4.6 (1.7K) · Beginner · Specialization · 3 - 6 Months

  • U

    Universiteit Leiden

    De-Mystifying Mindfulness

    Skills you'll gain: Mindfulness, Meditation & Breathwork, Self-Awareness, Mental Health Therapies, Personal Development, Open Mindset, Mental Health, Psychotherapy, Social Justice, Psychology, Liberal Arts, Stress Management, Mental and Behavioral Health Specialties, Cultural Responsiveness, Social Sciences, Social Impact, Cultural Diversity, Environment and Resource Management, Trauma Care, Ethical Standards And Conduct

    ★ 4.8 (1.6K) · Beginner · Course · 1 - 3 Months

1…525354…412

In summary, here are 10 of our most popular market research courses

  • Estrategia de marketing: IE Business School
  • Analyze and Evaluate Indian Banking System: EDUCBA
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Positive Psychology : The University of North Carolina at Chapel Hill
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Microsoft Business Analyst: Microsoft
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral
  • Marketing Verde: Universidad de los Andes
  • Model Thinking: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok