• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, New Product Development, Customer Engagement, Journey Mapping, Product Development, Experience Design, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Market Dynamics, Marketing Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Personality Development & Self Growth

    Skills you'll gain: Tenacity, Persistence, Personal Attributes, Persona Development, Personal Development, Human Development, Self-Awareness, Case Studies, Emotional Intelligence, Psychosocial Assessments, Resilience, Empowerment, Growth Mindedness, Lifelong Learning, Applied Behavior Analysis, Psychology, Psychological Evaluations, Social Sciences, Higher Education, Sociology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Effectiveness, Digital Marketing Tools, Marketing, Brand Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Sales Development, Marketing Communications, Digital Marketing, Marketing Analytics, Branding, Brand Management, Growth Strategies, Business Metrics, Performance Metric, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    228 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Marketing Operations, Marketing Effectiveness, Wholesaling, Market Dynamics, Revenue Management, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Supply Chain Planning, Gap Analysis, Consumer Behaviour, Case Studies, Demand Planning, Process Optimization, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Ei4Change

    Personality: How To Get On With Anyone

    Skills you'll gain: Social Skills, Conflict Management, Verbal Communication Skills, Interpersonal Communications, Communication, Stress Management, Emotional Intelligence, Rapport Building, Communication Strategies, Relationship Building, Self-Awareness, Non-Verbal Communication, Empowerment, Recognizing Others, Behavior Management, Cooperation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Brand Loyalty, Campaign Planning, Brand Management, Marketing, Branding, Communication Planning, Online Advertising, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    711 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Sustainable Systems, Social Studies, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, Social Sciences, International Relations, Business Economics, World History, Financial Systems, Behavioral Economics, Financial Policy, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    AI's Existing Impact

    Skills you'll gain: AI Personalization, Personalized Service, Personalized Campaigns, Customer experience improvement, Self Service Technologies, Marketing Psychology, AI Enablement, Business-To-Consumer, Customer experience strategy (CX), Consumer Behaviour, Marketing Automation, MarTech, Artificial Intelligence, Data-Driven Marketing, Marketing, Responsible AI, Decision Support Systems, Data Ethics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Career planning: Your career, your life

    Skills you'll gain: Adaptability, Web Presence, Business Writing, Professional Development, Writing, Digital Brand Strategy, Communication, Proactivity, Personal Development, Professional Networking, digital literacy, Planning, Lifelong Learning, Self-Awareness, Crisis Management, Design Thinking, Branding, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    271 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Carnegie Mellon University

    Statistical Thermodynamics: Molecules to Machines

    Skills you'll gain: Chemical Engineering, Engineering, Process Engineering, Applied Mathematics, Materials science, Biological Engineering, Chemistry, Biochemistry, Engineering Analysis, Physics, Molecular, Cellular, and Microbiology, Mathematical Modeling, Physical Science, Probability Distribution

    3.9
    Rating, 3.9 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 3 Months

1…565758…141

In summary, here are 10 of our most popular consumer behavior courses

  • Gestión de marca y producto: IE Business School
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Personality Development & Self Growth: EDUCBA
  • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
  • Marketing Channel Functions: Emory University
  • Personality: How To Get On With Anyone: Ei4Change
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • AI's Existing Impact: Emory University
  • Analíticas en Páginas Web: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok