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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • V

    Vanderbilt University

    AI Mastery for Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, ChatGPT, Agentic Workflows, Prompt Patterns, Generative AI Agents, AI Enablement, AI Orchestration, Prompt Engineering Tools, Multimodal Prompts, AI powered creativity, Agentic systems, AI Workflows, Generative AI, Claude Code, AI Product Strategy, Anthropic Claude, AI Personalization, AI Integrations, Responsible AI

    ★ 4.8 (9.5K) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, UI/UX Research, User Centered Design, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Solution Design, Persona Development

    ★ 4.8 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Arizona State University

    Business English

    Skills you'll gain: Sales Presentation, Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, Business Writing, English Language, Business Communication, Ideation, Business Planning, Negotiation, Management Reporting, Campaign Planning, Marketing Communications, Marketing Planning, Active Listening, Advertising, Business Correspondence, Marketing

    ★ 4.7 (2.5K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales Strategy, Sales, Business Research, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend

    ★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Project Management Principles and Practices

    Skills you'll gain: Cost Estimation, Stakeholder Engagement, Project Planning, Project Estimation, Work Breakdown Structure, Cost Management, Project Schedules, Project Performance, Stakeholder Communications, Project Risk Management, Estimation, Risk Management, Project Management, Communication Planning, Planning, Quality Management, Change Control, Project Scoping, Milestones (Project Management), Budget Management

    ★ 4.7 (31K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    Generative AI for Customer Support

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative AI Agents, Standard Operating Procedure, Customer Support, AI literacy, Product Support, Customer Service, Procedure Development, Customer Analysis, LLM Application, Responsible AI, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), AI Integrations, Augmented and Virtual Reality (AR/VR), Model Evaluation, Machine Learning

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Content Scheduling, Content Creation, Responsible AI, Logo Design, AI powered creativity, Digital Design, Generative AI, Social Media, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Storytelling, Color Theory, Branding

    ★ 4.7 (3K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis

    ★ 4.6 (12K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Agile Meets Design Thinking

    Skills you'll gain: Agile Product Development, User Story, Design Thinking, Product Improvement, Agile Methodology, Agile Software Development, Product Development, Sprint Retrospectives, Usability Testing, Agile Project Management, User Centered Design, User Research, Persona Development, Innovation, Product Management, Discussion Facilitation, Storytelling, Software Development, Testability

    ★ 4.7 (3.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Product Improvement, User Interface (UI), Software Architecture, Design Thinking, Customer Analysis, Product Development, Persona (User Experience)

    ★ 4.7 (4.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    ★ 4.8 (5.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • AI Mastery for Professionals: Vanderbilt University
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • Business English: Arizona State University
  • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
  • Project Management Principles and Practices: University of California, Irvine
  • Generative AI for Customer Support: IBM
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Next-Gen Brand Management: Coursera
  • Customer Analytics: University of Pennsylvania
  • Agile Meets Design Thinking: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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