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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
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    EDUCBA

    Display Advertising Strategy & Campaign Optimization

    Skills you'll gain: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    EDUCBA

    International Trade and Market Entry Strategies

    Skills you'll gain: Global Marketing, Strategic Decision-Making, Strategic Marketing, Marketing, Decision Making, Market Opportunities, Marketing Strategies, Business Strategy, Go To Market Strategy, Competitive Analysis, Market Analysis, Business Development, Export Control, Business Economics, Economics, Growth Strategies, Operational Risk, Franchising, Strategic Partnership, Business Risk Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California San Diego

    Interaction Design

    Skills you'll gain: Design Research, Interaction Design, User Experience Design, Statistical Analysis, Usability, Experience Design, UI/UX Research, Ideation, User Interface (UI), UI/UX Strategy, Experimentation, Interactive Design, User Interface and User Experience (UI/UX) Design, Human Computer Interaction, A/B Testing, Human Factors, Collaborative Software, Telecommuting, R Programming, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
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    4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
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    234 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Update Stakeholders Fast

    Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, Marketing Communications, Drive Engagement, Campaign Management, Email Marketing, Strategic Communication, Business Writing, Business Correspondence, Communication Strategies, Communication, Concision, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Northwestern University

    The Importance of Listening

    Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
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    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

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    Madecraft

    Writing Emails People Want to Read

    Skills you'll gain: Email Marketing, Copywriting, Newsletters, Business Writing, Persuasive Communication, Customer Engagement, Content Performance Analysis, Writing, Driving engagement, Storytelling, Content Creation, Marketing Analytics, Content Marketing, Communication Strategies, Blogs, Lead Generation, Target Audience, Business Metrics, Customer Retention, Marketing Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Atlassian

    Agile with Atlassian Jira

    Skills you'll gain: Jira (Software), Agile Methodology, Scrum (Software Development), Kanban Principles, Agile Project Management, Lean Methodologies, Backlogs, Project Management Software, Sprint Planning, Workflow Management, Project Management, Issue Tracking, Configuration Management, Query Languages, Software Versioning, Administration, Continuous Improvement Process, User Accounts

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Report Email Results

    Skills you'll gain: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Display Advertising Strategy & Campaign Optimization: EDUCBA
  • IBM UI/UX Designer: IBM
  • International Trade and Market Entry Strategies: EDUCBA
  • Interaction Design: University of California San Diego
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Update Stakeholders Fast: Coursera
  • Facebook Content Creator Pro: Coursera
  • Innovation Management: Erasmus University Rotterdam
  • The Importance of Listening: Northwestern University
  • Writing Emails People Want to Read: Madecraft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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