Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Marketing Planning, Marketing Automation, Marketing Strategies, AI Personalization, Generative AI Agents, Content Creation, Strategic Marketing, Digital Marketing, Marketing, Marketing Analytics, Digital Content, Web Content, Social Media Content, Prompt Engineering, Automation, Branding, Video Production
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Scrimba
Skills you'll gain: HTML and CSS, Hypertext Markup Language (HTML), Responsive Web Design, Cascading Style Sheets (CSS), Web Development Tools, Application Deployment, Web Design and Development, Software Development Tools, Web Development, Front-End Web Development, Interactive Design, User Interface (UI) Design, GitHub
Beginner · Course · 3 - 6 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, User Interface (UI), Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Computer Programming, Distributed Computing, Data Processing, Real Time Data, Performance Tuning
Intermediate · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Analytics, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Linux, Linux Administration, Red Hat Enterprise Linux, File Systems, Linux Servers, Operating System Administration, Shell Script, System Configuration, Linux Commands, Web Servers, Servers, System Monitoring, Command-Line Interface, OS Process Management, Performance Tuning, Service Management, User Accounts
Mixed · Course · 1 - 4 Weeks

Khalifa University
Skills you'll gain: Data Strategy, Data Management, Data Governance, Data Quality, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Predictive Analytics, Analytics, Technical Management, Business Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Regression Analysis, Decision Tree Learning
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: React.js, Debugging, Front-End Web Development, Web Development, JavaScript Frameworks, HTML and CSS, UI Components, Javascript, Cascading Style Sheets (CSS)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Excel, Analytical Skills, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Cleansing
Beginner · Course · 1 - 4 Weeks