• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Web Analytics

Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Popular Web Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python Data Structures

    Skills you'll gain: File I/O, Data Structures, Data Processing, Data Analysis, Python Programming, Data Manipulation, Software Installation, File Management, Development Environment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    97K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative Engine Optimization (GEO), Prompt Patterns, Generative AI, Digital Advertising, Email Automation, Email Marketing, ChatGPT, Content Performance Analysis, Data Ethics, Digital Marketing, Search Engine Optimization, Personalized Campaigns, Marketing Automation, Content Optimization, Digital Marketing Tools, AI Personalization, AI literacy, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM JavaScript Backend Developer

    Skills you'll gain: Cloud Deployment, Software Development Life Cycle, Open Web Application Security Project (OWASP), OpenShift, Containerization, Istio, Kubernetes, Node.JS, Software Architecture, Application Deployment, Restful API, Database Design, Cloud-Native Computing, NoSQL, Git (Version Control System), Javascript, Ajax, Grafana, Azure DevOps, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.4K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Security Engineer

    Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, Prompt Engineering, Network Monitoring, Prompt Engineering Tools, Cloud Security, Containerization, Virtual Networking, Network Architecture, Infrastructure As A Service (IaaS), Network Routing, DevSecOps, Virtual Private Networks (VPN), Dashboard Creation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: User Story, Software Development Life Cycle, Software Architecture, Sprint Retrospectives, Agile Software Development, Kanban Principles, DevOps, Backlogs, Full-Stack Web Development, Software Design, Risk Analysis, Scrum (Software Development), Information Technology, Computer Hardware, Agile Methodology, Agile Project Management, Team Building, Risk Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Content Scheduling, Social Media Analytics, Drive Engagement, Generative AI Agents, Web Presence, Brand Strategy, Content Marketing, Content Management, Branding, Performance Analysis, Content Strategy, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Intelligence (BI) Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Business Intelligence Software, Data Presentation, Infographics, Dashboard Creation, LLM Application, AI literacy, Model Evaluation, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Responsible AI, Augmented and Virtual Reality (AR/VR), Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    What is Data Science?

    Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Data Storage, Deep Learning, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing Strategy: Consumer Insight to Positioning

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Market Research, Digital Transformation, Market Dynamics, Digital Media Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19K reviews

    Intermediate · Specialization · 1 - 3 Months

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Modeling, Risk Management, Cash Flow Forecasting, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Statistical Modeling, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Risk Analysis, Data Modeling, Business Analytics, Data Presentation, Quantitative Research, Presentations, Spreadsheet Software, Predictive Modeling, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Professional Cloud Architect Part 1: Infra & Network

    Skills you'll gain: Identity and Access Management, Cloud Infrastructure, Google Cloud Platform, Prompt Engineering, Kubernetes, Application Deployment, Network Monitoring, Prompt Engineering Tools, Containerization, Infrastructure As A Service (IaaS), Cloud Deployment, Infrastructure Architecture, Cloud Computing Architecture, Virtual Networking, Cloud Computing, Network Architecture, Virtual Private Networks (VPN), Site Reliability Engineering, Infrastructure as Code (IaC), Cloud Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59K reviews

    Intermediate · Specialization · 3 - 6 Months

1…798081…741

In summary, here are 10 of our most popular web analytics courses

  • Python Data Structures: University of Michigan
  • Generative AI for Digital Marketing: IBM
  • IBM JavaScript Backend Developer: IBM
  • Preparing for Google Cloud Certification: Cloud Security Engineer: Google Cloud
  • IBM IT Scrum Master: IBM
  • Social Media Management: Meta
  • Generative AI for Business Intelligence (BI) Analysts: IBM
  • What is Data Science?: IBM
  • Marketing Strategy: Consumer Insight to Positioning: University of Illinois Urbana-Champaign
  • AWS Cloud Support Associate: Amazon Web Services

Skills you can learn in Mobile And Web Development

Web (13)
Mobile App (9)
Javascript (8)
Mobile Application Development (8)
Web Development (8)
Android Software Development (7)
CSS (6)
Programming Language (6)
Web Application (6)
Android Studio (5)
Angularjs (5)
Computer Program (5)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok