Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation
★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques
★ 4.5 (14) · Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Product Planning, Financial Analysis, Product Development, Financial Statement Analysis, Customer Analysis, Customer experience improvement, Innovation, Revenue Management, Business Metrics, Financial Statements, Brand Loyalty, Financial Acumen, Customer Engagement, Agile Methodology, Initiative and Leadership, Commercialization
★ 4.6 (237) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Research, Ideation, Team Building, UI/UX Research, Driving engagement, Usability Testing, Team Oriented, Team Management, Product Design, User Centered Design, User Experience, Design and Product, Business Metrics, Experience Design, Product Development, Performance Measurement, Product Improvement, UI/UX Strategy, Agile Product Development, Product Requirements
Intermediate · Course · 1 - 3 Months

Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Advancing Women in Tech
Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales
★ 4.5 (825) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Agile Software Development, Stakeholder Analysis, Healthcare Project Management, Agile Methodology, Health Technology, Wireframing, Human Centered Design, Agile Project Management, Agile Product Development, Health Systems, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Product Design, Design Thinking, Product Planning, Stakeholder Management, Prototyping, Stakeholder Engagement, Health Care
★ 2.7 (7) · Mixed · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Cross-Functional Team Leadership, AI Product Strategy, Design and Product, Technical Product Management, Engineering Management, Product Management, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, AI Enablement, Artificial Intelligence, Interviewing Skills, Machine Learning, Deep Learning
★ 4.5 (158) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: AI Personalization, Personalized Campaigns, Data-Driven Marketing, Marketing Analytics, A/B Testing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Digital Marketing Campaigns, Prompt Engineering Tools, Product Marketing, Campaign Management, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Prompt Engineering, Analytics, Automation
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Product Strategy, Product Marketing, Product Planning, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Promotional Strategies, Market Dynamics, Value Propositions, Marketing Channel, Strategic Planning, Brand Strategy, Consumer Behaviour, Competitive Analysis, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership
★ 4.3 (17) · Intermediate · Guided Project · Less Than 2 Hours