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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation

    ★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    ★ 4.5 (14) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Advancing Women in Tech

    The Business of Product Management II

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Product Planning, Financial Analysis, Product Development, Financial Statement Analysis, Customer Analysis, Customer experience improvement, Innovation, Revenue Management, Business Metrics, Financial Statements, Brand Loyalty, Financial Acumen, Customer Engagement, Agile Methodology, Initiative and Leadership, Commercialization

    ★ 4.6 (237) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Build Better Products With User-Centered Design

    Skills you'll gain: User Research, Ideation, Team Building, UI/UX Research, Driving engagement, Usability Testing, Team Oriented, Team Management, Product Design, User Centered Design, User Experience, Design and Product, Business Metrics, Experience Design, Product Development, Performance Measurement, Product Improvement, UI/UX Strategy, Agile Product Development, Product Requirements

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Advanced UX Strategies for Product Managers

    Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales

    ★ 4.5 (825) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Technology and Product Planning

    Skills you'll gain: Agile Software Development, Stakeholder Analysis, Healthcare Project Management, Agile Methodology, Health Technology, Wireframing, Human Centered Design, Agile Project Management, Agile Product Development, Health Systems, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Product Design, Design Thinking, Product Planning, Stakeholder Management, Prototyping, Stakeholder Engagement, Health Care

    ★ 2.7 (7) · Mixed · Course · 1 - 4 Weeks

  • A

    Advancing Women in Tech

    The Art & Science of Product Management

    Skills you'll gain: Cross-Functional Team Leadership, AI Product Strategy, Design and Product, Technical Product Management, Engineering Management, Product Management, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, AI Enablement, Artificial Intelligence, Interviewing Skills, Machine Learning, Deep Learning

    ★ 4.5 (158) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Personalized Campaigns, Data-Driven Marketing, Marketing Analytics, A/B Testing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Digital Marketing Campaigns, Prompt Engineering Tools, Product Marketing, Campaign Management, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Prompt Engineering, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de Palermo

    Product Management, Visión y Estrategia

    Skills you'll gain: Product Strategy, Product Marketing, Product Planning, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Promotional Strategies, Market Dynamics, Value Propositions, Marketing Channel, Strategic Planning, Brand Strategy, Consumer Behaviour, Competitive Analysis, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    ★ 4.3 (17) · Intermediate · Guided Project · Less Than 2 Hours

1…8910…477

In summary, here are 10 of our most popular product marketing courses

  • Analyzing Product Opportunities with Creately: Coursera
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • The Business of Product Management II: Advancing Women in Tech
  • Build Better Products With User-Centered Design: Packt
  • Advanced UX Strategies for Product Managers: Coursera
  • Sell a product or a service with Canva: Coursera
  • The Business of Product Management I: Advancing Women in Tech
  • Technology and Product Planning: Johns Hopkins University
  • The Art & Science of Product Management: Advancing Women in Tech
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera

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