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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: New
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    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Marketing Automation, Data Analysis, Customer Insights, Data-Driven Decision-Making, Statistical Analysis, Web Analytics and SEO, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    DeepLearning.AI

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Dimensionality Reduction, Markov Model, Transfer Learning, Embeddings, Recurrent Neural Networks (RNNs), Large Language Modeling, Supervised Learning, Text Mining, Machine Learning Methods, Generative AI, Artificial Neural Networks, Statistical Machine Learning, Keras (Neural Network Library), Logistic Regression, Applied Machine Learning, Deep Learning, Data Preprocessing, Artificial Intelligence, PyTorch (Machine Learning Library)

    4.6
    Rating, 4.6 out of 5 stars
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    6.2K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Packt

    Generating Creative Images With DALL-E 3

    Skills you'll gain: Prompt Engineering, Generative AI, AI Workflows, OpenAI, Responsible AI, Data Ethics, Artificial Intelligence, Creative Design, Image Quality, Design, Digital Design, Graphic Design, Machine Learning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization, IBM Cognos Analytics, Dashboard, Data Visualization Software, Business Intelligence, Tree Maps, Scatter Plots, Microsoft Excel, Pivot Tables And Charts, Histogram, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Introduction to Software Engineering

    Skills you'll gain: Software Development Life Cycle, Software Architecture, Software Design, Scrum (Software Development), Software Engineering, Software Design Patterns, Agile Methodology, Software Development, Unified Modeling Language, Programming Principles, Application Development, Web Development, Front-End Web Development, Integrated Development Environments, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    4.5K reviews

    Beginner · Course · 1 - 3 Months

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    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Databases, Relational Databases, Data Analysis, Query Languages, Stored Procedure, Data Manipulation, Cloud Applications, Jupyter, Pandas (Python Package), Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Rice University

    Business Statistics and Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Graphing, Statistical Methods, Regression Analysis, Pivot Tables And Charts, Statistics, Descriptive Statistics, Spreadsheet Software, Probability & Statistics, Probability Distribution, Excel Formulas, Business Analytics, Statistical Modeling, Statistical Analysis, Statistical Inference, Data Analysis, Data Presentation, Model Evaluation, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
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    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development

    Beginner · Specialization · 3 - 6 Months

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    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Sales Pipelines, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Analyze Marketing Data, Boost Conversions: Coursera
  • Natural Language Processing: DeepLearning.AI
  • Generating Creative Images With DALL-E 3: Packt
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Introduction to Software Engineering: IBM
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • Databases and SQL for Data Science with Python: IBM
  • Business Statistics and Analysis: Rice University
  • AI Marketing Mastery: LearnKartS
  • Strategic Selling and Account Management: LearnQuest

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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