• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Electric Vehicle Technology - A Beginner's Course

    Skills you'll gain: Electric Power Systems, Power Electronics, Electrical Systems, Electrical Power, Basic Electrical Systems, Verification And Validation, Engineering Design Process, Equipment Design, Electronic Systems, Electrical and Computer Engineering, Product Testing, electromagnetics, Electrical Safety, Thermal Management, Electronic Components, Sustainable Technologies, Sustainable Engineering, Control Systems, Machine Controls, Sustainable Systems

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Case Law, Packaging and Labeling, Asset Protection, Legal Risk, Regulation and Legal Compliance, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Economics, Policy, and Social Studies, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Media Strategy, Customer Engagement, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to DevOps

    Skills you'll gain: DevOps, Agile Methodology, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD, Test Driven Development (TDD), Agile Software Development, Scrum (Software Development), Continuous Deployment, Software Development Methodologies, Behavior-Driven Development, Cloud Computing Architecture, Continuous Delivery, Performance Metric, Team Performance Management, Accountability, Culture Transformation, Microservices, Organizational Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Launch Your Customer Engagement Career

    Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    Building High-Performing Scrum Teams

    Skills you'll gain: Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Product Development, Agile Software Development, Agile Project Management, Team Management, Team Oriented, Teamwork, Cross-Functional Team Leadership, Team Building, Team Performance Management, Cross-Functional Collaboration, Agile Methodology, Team Collaboration, Collaboration, Accountability, Accountability Frameworks

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Preparing the Legal Foundation

    Skills you'll gain: Business Ethics, Target Market, Entrepreneurship, Ethical Standards And Conduct, Branding, Competitive Analysis, Legal Risk, Brand Strategy, Target Audience, Strategic Marketing, Business Planning, Organizational Structure, Regulation and Legal Compliance, Marketing, Brand Awareness, Regulatory Compliance, Law, Regulation, and Compliance, Commercial Laws, Marketing Strategies, Entrepreneurial Finance

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Foundations of Business

    Skills you'll gain: Capacity Planning, Marketing, Financial Statements, Human Resource Management, Target Market, Human Resources, Human Resource Strategy, Operations Management, Workforce Development, Target Audience, Human Resources Management and Planning, Financial Statement Analysis, Securities (Finance), Business Ethics, Corporate Finance, Supply And Demand, Entrepreneurship, Organizational Structure, Business Economics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Law, Regulation, and Compliance, Generative AI, Responsible AI, Data Governance, Microsoft 365, Personalized Campaigns, AI powered creativity, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Regulatory Compliance, Business Process Automation, Compliance Management, AI literacy, AI Enablement, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    How to Start Your Own Business

    Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Financial Statement Analysis, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Self-Starter, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, New Product Development, Verification And Validation, Milestones (Project Management), Leadership

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Software Processes and Agile Practices

    Skills you'll gain: Agile Methodology, Kanban Principles, Agile Software Development, Software Development Methodologies, Software Development, Software Development Life Cycle, Agile Product Development, Scrum (Software Development), Software Engineering, Process Driven Development, Process Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

1…919293…478

In summary, here are 10 of our most popular product marketing courses

  • Use Canva to Design Digital Course Collateral: Coursera
  • Electric Vehicle Technology - A Beginner's Course: Packt
  • Intellectual Property Law: University of Pennsylvania
  • Introducción a las redes sociales. Sus objetivos y métricas.: Tecnológico de Monterrey
  • Introduction to DevOps: IBM
  • Launch Your Customer Engagement Career: Microsoft
  • Building High-Performing Scrum Teams: Scrum Alliance
  • Preparing the Legal Foundation: Pearson
  • Foundations of Business: Pearson
  • Microsoft Copilot: Your Everyday AI Companion: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok