What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

ESSEC Business School
Foundations of marketing analytics
Skills you'll gain: Business Analysis, Customer Analysis, Data Analysis, Market Analysis, Marketing, R Programming, Statistical Analysis, Data Management, Probability & Statistics
4.6
Rating, 4.6 out of 5 stars
760 reviews
Mixed · Course · 1 - 3 Months
University of Pennsylvania
Business Analytics
Skills you'll gain: Data Analysis, Business Analysis, Probability & Statistics, Statistical Analysis, Leadership and Management, Basic Descriptive Statistics, Exploratory Data Analysis, Financial Analysis, Forecasting, Data Model, Mathematics, Performance Management, Strategy, Accounting, Customer Analysis, Human Resources, Human Resources Operations, Market Analysis, Market Research, Marketing, Mathematical Theory & Analysis, Operations Management, Operations Research, Organizational Development, People Analysis, People Management, Spreadsheet Software, Talent Management, Financial Accounting, People Development, Collaboration, Finance, Regulations and Compliance
4.6
Rating, 4.6 out of 5 stars
18K reviews
Beginner · Specialization · 3 - 6 Months
University of Virginia
Artificial Intelligence in Marketing
Skills you'll gain: Digital Marketing, Marketing, Algorithms, Customer Relationship Management, Market Analysis, Strategy, Leadership and Management, Machine Learning Algorithms, Network Analysis
4.6
Rating, 4.6 out of 5 stars
256 reviews
Beginner · Course · 1 - 4 Weeks
Macquarie University
Marketing analytics: Know your customers
Skills you'll gain: Business Analysis, Customer Analysis, Entrepreneurship, Market Research, Marketing, Research and Design, Big Data, Communication, Digital Marketing, Market Analysis
4.7
Rating, 4.7 out of 5 stars
427 reviews
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Applying Data Analytics in Marketing
Skills you'll gain: Customer Analysis, Data Analysis, Marketing, Business Analysis, General Statistics, Market Analysis, Market Research, Probability & Statistics, Statistical Analysis, Statistical Machine Learning, Regression
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
156 reviews
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Practice
Skills you'll gain: Data Analysis, Data Management, Data Visualization, Digital Marketing, Exploratory Data Analysis, Market Analysis, Marketing, Data Analysis Software, Interactive Data Visualization, Market Research, Business Communication
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
3.3K reviews
Beginner · Course · 1 - 4 Weeks
Unilever
Advanced Tools for Digital Marketing Analytics
Skills you'll gain: Machine Learning
4.7
Rating, 4.7 out of 5 stars
30 reviews
Beginner · Course · 1 - 4 Weeks
ESSEC Business School
Strategic Business Analytics
Skills you'll gain: Business Analysis, Data Analysis, Statistical Analysis, Probability & Statistics, Customer Analysis, Market Analysis, Marketing, R Programming, Data Management, Exploratory Data Analysis
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Advanced · Specialization · 3 - 6 Months
Coursera Project Network
Create a Custom Marketing Analytics Dashboard in Data Studio
4.5
Rating, 4.5 out of 5 stars
109 reviews
Intermediate · Guided Project · Less Than 2 Hours
University of California, Davis
Market Research
Skills you'll gain: Market Research, Research and Design, Marketing, Market Analysis, Communication, Business Research, Data Analysis, User Research, Critical Thinking, Decision Making, Strategy, Survey Creation, Business Communication, Customer Analysis, Planning, General Statistics, Correlation And Dependence, Data Visualization, Interactive Data Visualization, Marketing Psychology, Problem Solving, Storytelling, Recruitment, Social Media, Writing, Digital Marketing
4.6
Rating, 4.6 out of 5 stars
1.4K reviews
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Theory
Skills you'll gain: Business Analysis, Data Analysis, Digital Marketing, Market Analysis, Marketing, Big Data, Customer Analysis, Data Visualization, Exploratory Data Analysis, Social Media
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
4.8K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Measure a Marketing Strategy using Facebook Insights
Skills you'll gain: Marketing, Strategy
4.7
Rating, 4.7 out of 5 stars
42 reviews
Beginner · Guided Project · Less Than 2 Hours