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Explore the Marketing Fundamentals Course Catalog
University of Pennsylvania
Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation
Skills you'll gain: Data Storytelling, Customer experience strategy (CX), Performance Measurement, Data-Driven Decision-Making, E-Commerce, Marketing Strategies, Digital Marketing, Branding, Marketing Channel, Marketing Analytics, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Target Audience
Digital Marketing Institute
Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement
University of London
Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Business Strategy, Market Analysis, Market Research, Target Market, Market Opportunities, Branding, Business Analysis
Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce
What brings you to Coursera today?
Status: NewUniversity of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model
Status: FreeUniversity of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics
Status: New AI skillsSkills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Online Advertising, A/B Testing, Social Media Campaigns, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Customer Retention, Customer experience strategy (CX), Campaign Management
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Large Language Modeling, Leadership and Management, Business Leadership, Strategic Leadership, Business Ethics, Legal Risk, IBM Cloud, Google Cloud Platform, Artificial Intelligence, Program Development, Artificial Neural Networks, Business Development, Deep Learning, Content Creation, Business Transformation
University of California, Irvine
Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)
Adobe
Skills you'll gain: Color Theory, Typography, Color Matching, Graphic and Visual Design, Visual Design, Design, Graphic Design, Web Content Accessibility Guidelines, Design Elements And Principles, Logo Design, Creativity, Adobe Creative Cloud, Style Guides, User Experience Design, Content Creation
In summary, here are 10 of our most popular marketing fundamentals courses
- Introduction to Marketing: University of Pennsylvania
- Foundations of Digital Marketing and E-commerce: Google
- Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
- Fundamentals of Marketing Strategy: University of London
- Marketing Strategy: Illinois Tech
- Customer Understanding and Digital Marketing Channels: Unilever
- Fundamentals of Digital Marketing: University of Maryland, College Park
- The Strategy of Content Marketing: University of California, Davis
- Google Digital Marketing & E-commerce: Google
- Generative AI Fundamentals: IBM
