Small business courses can help you learn financial management, marketing strategies, customer service techniques, and operational efficiency. You can build skills in budgeting, social media marketing, and effective communication with clients and suppliers. Many courses introduce tools like QuickBooks for accounting, Canva for marketing materials, and CRM software for managing customer relationships, showing how these skills can streamline operations and enhance business growth.

Michigan State University
Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Open Mindset, Resource Management, Leadership
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Marketing Strategies, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours

Harvard Business Review
Skills you'll gain: Financial Statements, Generative AI, Critical Thinking, Business Modeling, Plan Execution, Financial Acumen, Prompt Engineering, Business Acumen, Financial Management, Budgeting, Business Strategy, Responsible AI, Financial Data, Data-Driven Decision-Making, Financial Analysis, Strategic Leadership, Income Statement, Strategic Decision-Making, Balance Sheet, Digital Transformation
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Web Content, Content Management, No-Code Development, Web Design and Development, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Accounting, Annual Reports, Innovation, Process Design, Business Modeling, Entrepreneurship, Philanthropy, Courage, Leadership Development, Corporate Sustainability, Professional Development, Business Ethics, Finance, HR Tech
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Process Analysis, Business Process, Business Analysis, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management, Stakeholder Analysis, Computer Literacy
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Financial Statements, Return On Investment, Financial Statement Analysis, Process Improvement, Operational Efficiency, Process Management, Accrual Accounting, Finance, Process Analysis, Human Capital, Process Mapping, Financial Accounting, Operations Management, Branding, People Management, Capital Budgeting, Marketing, Peer Review, Project Design, Corporate Finance
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Business Modeling, Entrepreneurship, Business Planning, Business Risk Management, Risk Management, Teamwork, Design Thinking, Ideation, Planning, Strategic Thinking, Innovation, New Business Development, Creative Thinking, Decision Making, Open Mindset, Lean Methodologies
Beginner · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategies, Strategic Thinking, Entrepreneurship, Business Analytics, Goal Setting, Peer Review, Innovation, Professional Networking
Mixed · Course · 1 - 4 Weeks
Small business refers to independently owned and operated enterprises that typically have a small number of employees and relatively low volume of sales. These businesses are crucial to the economy as they create jobs, foster innovation, and contribute to local communities. Small businesses often drive economic growth by providing unique products and services, and they play a significant role in enhancing competition and consumer choice.
A variety of job opportunities exist within the small business sector. You could find roles in management, marketing, finance, or operations. Positions such as small business owner, marketing coordinator, financial analyst, or operations manager are common. Additionally, there are opportunities in customer service, sales, and human resources, allowing individuals to explore various career paths based on their interests and skills.
To thrive in small business, certain skills are essential. These include financial literacy, marketing knowledge, customer service skills, and operational management. Additionally, understanding data analytics can be beneficial. Courses like the IBM Business Analyst Professional Certificate can help you develop these skills, equipping you to make informed decisions and drive business success.
There are many online courses available for those interested in small business. Some of the best options include specialized programs in business analytics, marketing strategies, and financial management. For instance, the Business Analytics Specialization offers insights into data-driven decision-making, which is vital for small business success.
Yes. You can start learning small business on Coursera for free in two ways:
If you want to keep learning, earn a certificate in small business, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
Learning about small business can be done through various methods, including online courses, workshops, and networking events. Engaging with communities of small business owners can also provide practical insights. Online platforms like Coursera offer structured learning paths that guide you through essential concepts and skills needed for small business management.
Topics typically covered in small business courses include business planning, marketing strategies, financial management, and customer relationship management. Additionally, courses often explore the use of technology in business operations and the importance of data analytics in decision-making.
For training and upskilling employees in small businesses, courses that focus on business analytics and operational efficiency are particularly beneficial. Programs like the Google Business Intelligence Professional Certificate can equip employees with the skills to analyze data and improve business processes, ultimately enhancing productivity and decision-making.