About this Course

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Learner Career Outcomes

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started a new career after completing these courses

29%

got a tangible career benefit from this course

13%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Skills you will gain

Data AnalysisBusiness AnalysisBusiness AnalyticsBusiness Process

Learner Career Outcomes

29%

started a new career after completing these courses

29%

got a tangible career benefit from this course

13%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

Duke University

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(34,722 ratings)Info
Week
1

Week 1

28 minutes to complete

About This Specialization and Course

28 minutes to complete
2 videos (Total 8 min), 2 readings
2 videos
Introduction3m
2 readings
Specialization Overview10m
Course Overview10m
2 hours to complete

Introducing Business Metrics

2 hours to complete
11 videos (Total 90 min), 1 reading, 1 quiz
11 videos
Distinguishing Revenue, Profitability, and Risk Metrics6m
Distinguishing Traditional and Dynamic Metrics6m
Egger’s Roast Coffee Case Study Part 1 – Definitions13m
Egger’s Roast Coffee Case Study Part 2 – How a Profitable, Growing Company can go Bankrupt12m
Revenue Metrics – Traditional Enterprise Sales Funnel8m
Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part 18m
Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part 26m
Profitability/Efficiency Metrics: Inventory Management10m
Profitability/Efficiency Metrics: Hotel Room Occupancy Optimization9m
Risk Metrics: Leverage and Reputational Risk4m
1 reading
Egger's Roast Coffee Cash Flow and P&L Statements10m
1 practice exercise
Business Metrics30m
Week
2

Week 2

2 hours to complete

Working in the Business Data Analytics Marketplace

2 hours to complete
15 videos (Total 77 min), 2 readings, 1 quiz
15 videos
The Business Analyst7m
An Interview with Business Analyst Shambhavi Vashishtha6m
Distinguishing the Business Data Analyst and Business Analyst Roles3m
An Interview with Business Data Analyst Tiffany Yu4m
The Data Scientist5m
An Interview with Data Scientist Dai Li4m
The Senior Software Engineer2m
Overview of 5 Types of Companies as They Relate to Big Data4m
Traditional Strategic Business Consulting4m
Bricks-and-Mortar Companies7m
Barnes and Noble Case Study4m
Strategic Business Consulting - Focus on Software/IT Systems Integration3m
Hardware and Software Companies7m
Digital Companies5m
2 readings
Summary of Job Requirements for Data-Centric Roles10m
20-Item Checklist for Evaluating A Business10m
1 practice exercise
Working in the Business Data Analytics Marketplace30m
Week
3

Week 3

2 hours to complete

Going Deeper into Business Metrics

2 hours to complete
7 videos (Total 63 min), 1 reading, 1 quiz
7 videos
Web Marketing - AdWord Metrics7m
Web Marketing - Segmentation5m
Financial Services Metrics - Money Management and Investing13m
The Equivalence of Different Returns –The Sharpe Ratio8m
Four Types of Money Managers and Their Performance Metrics14m
Venture Capital and Private Equity Investors6m
1 reading
Links Cited In AdWords Metric Video10m
1 practice exercise
Going Deeper into Business Metrics30m
Week
4

Week 4

1 hour to complete

Applying Business Metrics to a Business Case Study

1 hour to complete
1 reading
1 reading
A Look Ahead10m

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About the Excel to MySQL: Analytic Techniques for Business Specialization

Excel to MySQL: Analytic Techniques for Business

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