With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
About this Course
Skills you will gain
- 5 stars70.24%
- 4 stars21.28%
- 3 stars5.57%
- 2 stars1.54%
- 1 star1.34%
TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
Everything was able to connect deeply into my experience based knowledge to enhance better thinking towards hotel operation and finance. Thank you.
This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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