En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
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323 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
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Skills you'll gain
- Advertising
- Product Management
- Revenue Management
- Sales Strategy
- Integrated Marketing Communications
- Marketing Planning
- Advertising Campaigns
- Marketing Communications
- Product Lifecycle Management
- Paid media
- Marketing
- Marketing Management
- Marketing Channel
- Product Strategy
- Media Planning
- Product Planning
- Promotional Strategies
- Strategic Marketing
- Product Marketing
- Promotions and Campaigns
Details to know
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Assessments
4 assignments
Taught in Spanish
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
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(41 ratings)Offered by
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IE Business School
IE Business School
University of Illinois Urbana-Champaign
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Showing 3 of 323
BC
Reviewed on Apr 23, 2023
Exelente Curso!!! contenido de muy fácil aprendizaje e interesante, capta mucho la atención del alumno.
RC
Reviewed on Sep 15, 2024
Es un curso muy completo, engloba muy bien todos los terminos generales de marketing y desarrolla cada concepto y cómo funcionan dentro de la actualidad
CG
Reviewed on Sep 19, 2020
ENCANTO ESTE MODULO A PESAR QUE ME COSTO UN POCO MAS QUE LOS MODULOS ANTERIORES.. PERO ESTOY ENCANTADA CON LOS PROFESORES DEL MODULO.... SEGUIRE APRENDIENDO MAS SOBRE EL MARKETING MIX
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