En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix
Ends today! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
8,196 already enrolled
Included with Learn more
Ask Coursera
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Advertising Campaigns
- Marketing
- Marketing Management
- Advertising
- Product Management
- Sales Strategy
- Integrated Marketing Communications
- Marketing Planning
- Revenue Management
- Marketing Communications
- Product Lifecycle Management
- Paid media
- Media Planning
- Product Planning
- Promotional Strategies
- Strategic Marketing
- Product Marketing
- Marketing Channel
- Product Strategy
- Promotions and Campaigns
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors

Offered by
Explore more from Marketing
Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."




