En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix

Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
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Skills you'll gain
- Product Planning
- Marketing
- Advertising Campaigns
- Product Strategy
- Product Marketing
- Advertising
- Revenue Management
- Sales Strategy
- Integrated Marketing Communications
- Marketing Planning
- Marketing Management
- Product Management
- Strategic Marketing
- Product Lifecycle Management
- Paid media
- Marketing Communications
- Media Planning
- Marketing Channel
- Promotional Strategies
- Promotions and Campaigns
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Reviewed on Apr 23, 2023
Exelente Curso!!! contenido de muy fácil aprendizaje e interesante, capta mucho la atención del alumno.
Reviewed on Sep 15, 2024
Es un curso muy completo, engloba muy bien todos los terminos generales de marketing y desarrolla cada concepto y cómo funcionan dentro de la actualidad
Reviewed on Sep 19, 2020
ENCANTO ESTE MODULO A PESAR QUE ME COSTO UN POCO MAS QUE LOS MODULOS ANTERIORES.. PERO ESTOY ENCANTADA CON LOS PROFESORES DEL MODULO.... SEGUIRE APRENDIENDO MAS SOBRE EL MARKETING MIX
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