In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
About this Course
Skills you will gain
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TOP REVIEWS FROM THE FUNDAMENTALS OF HOTEL DISTRIBUTION
Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.
i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.
The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.
A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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