Created by:  University of Illinois at Urbana-Champaign

  • Mike Yao

    Taught by:  Mike Yao, Associate Professor of Digital Media

    Charles H. Sandage Department of Advertising
Basic Info
Commitment4 weeks of study, 8-10 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
3.9 stars
Average User Rating 3.9See what learners said
Complete this course to work toward:
Specialization
Digital Marketing Specialization
This course is part of the 7-course Digital Marketing Specialization from University of Illinois at Urbana-Champaign

Degree
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus

FAQs
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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
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Ratings and Reviews
Rated 3.9 out of 5 of 811 ratings

so lucky to get learning this course. i had fun and so happy because the teacher has an excellent skills of teaching.

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

Very nice

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.