Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
About this Course
Skills you will gain
- 5 stars75.36%
- 4 stars18.04%
- 3 stars2.92%
- 2 stars1.70%
- 1 star1.95%
TOP REVIEWS FROM THE MARKETING PLAN
Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.
I learned a lot of things about the marketing plan. Everything is well explained.
Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.
This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!
About the Marketing Strategy Specialization
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