When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model. By the end of the course you will be able to compare different social impact investment methods and choose the right funding strategy for your social venture.
Note: It is highly recommended to have completed Course 1: 'Identifying Social Entrepreneurship Opportunities' before you start with this Course!
Welcome to Course 2 of this Specialization! In this first Module we will introduce you to the Business Model Canvas - a useful tool that will guide you through the business plan process. You will be able to categorize the elements in the Canvas and start to use it in order to create your business model.
An Introduction for the Business Model Canvas | Karim Jabbar•18 minutes
Applying the Business Model Canvas to Hueforbi | Karim Jabbar & Renee Madsen•16 minutes
Peer Evaluation Assignment & Optional Case Assignment•4 minutes
4 readings•Total 50 minutes
Prerequisites for this course•10 minutes
Business Models as Models•20 minutes
Preview: Business Model Generation | Osterwalder & Pigneur 2009•10 minutes
The seizmic APP•10 minutes
1 peer review•Total 120 minutes
Business Model Canvas - The Value Proposition•120 minutes
2 discussion prompts•Total 25 minutes
Present yourself & Babele project•15 minutes
Business Model Canvas for Hueforbi (Optional Assignment)•10 minutes
Applying the Business Model Canvas
Module 2•3 hours to complete
Module details
In Module 2 you will gain more experience using the Business Model Canvas as a tool to conceptualize your business ideas and will be also introduced to the Social Business Model Canvas. Moreover you will receive advice about cooperating with your team members and coordinating in the iteration process. The Module will conclude with initial insight to writing a business plan - What are important elements of a business plan?
What's included
8 videos1 reading1 peer review1 discussion prompt
Show info about module content
8 videos•Total 57 minutes
Introduction to Module 2 | Business Model Canvas of Hueforbi•23 minutes
The Social Business Model Canvas | Ted Ladd•9 minutes
Start Developing Your Business Model Canvas•6 minutes
How to co-create a Business Model | Sudhanshu Rai•3 minutes
An Introduction to Business Plan Writing•8 minutes
How the RubyCup Team used its Business Plan•4 minutes
Use Babele (now the seizmic APP) to interact with others•3 minutes
Instructions for Peer Review & Optional Case Assignment•1 minute
1 reading•Total 45 minutes
The Ruby Cup Business Plan•45 minutes
1 peer review•Total 60 minutes
Competitor / Peer Analysis•60 minutes
1 discussion prompt•Total 15 minutes
The Ruby Cup Business Plan•15 minutes
The Purpose of a Business Plan
Module 3•3 hours to complete
Module details
Welcome to Module 3! At this point you will start to dive deeper into creating your business plan. After analyzing a real-world business plan of a social enterprise you will listen to guest speaker giving advice about important issues to consider when writing your business plan. You will be encouraged to think through different organizational forms a specific social enterprise may implement and start to outline your own business plan.
Key Elements of a Good Business Plan | Ted Ladd•4 minutes
What to Think Through before Starting a Business Plan | Sudhanshu Rai•7 minutes
Instructions for Optional Case Assignment & Peer Review•3 minutes
Interview CEO of Bybi | Oliver Maxwell•8 minutes
2 readings•Total 40 minutes
A Business Planning Guide to Developing a Social Enterprise•30 minutes
The Grunt Fund Calculator•10 minutes
1 peer review•Total 60 minutes
Start your Business Plan•60 minutes
1 discussion prompt•Total 10 minutes
Select an Organizational Form for Bybi•10 minutes
Selecting an Organizational Form
Module 4•3 hours to complete
Module details
In Module 4 you will intensify your knowledge about various organizational forms. In particular new organizational forms, tailor-made for social enterprises, in the US and the UK will be presented and you will be encouraged to scan the legal framework in your own country. Once you have identified a form that matches your expectations you will continue your business plan process by starting to think about funding options in the next Module of this Course.
What's included
7 videos1 reading1 peer review1 discussion prompt
Show info about module content
7 videos•Total 66 minutes
Introduction to Module 4 | What Organizational Form for Bybi?•17 minutes
New Organizational Forms in the US: L3C & B Corp | Jeffrey Robinson•9 minutes
New Organizational Form in the UK: Community Interest Company (CIC) | Helen Haugh & Roger Spear•15 minutes
Start selecting an organizational form for your own startup•5 minutes
Mark Norbury (UnLtd) on organizational forms in the UK•3 minutes
Interview with CEO of "Den Sociale Kapital Fond" | Lars Jannick Johansen•13 minutes
Assignment Instructions•3 minutes
1 reading•Total 15 minutes
Why Consider A Benefit Corporation?•15 minutes
1 peer review•Total 60 minutes
Select an Organizational Form for your Startup•60 minutes
1 discussion prompt•Total 15 minutes
How to attract impact investors?•15 minutes
Attracting Startup Funding
Module 5•7 hours to complete
Module details
Welcome to the final Module of Course 2. By concluding this Module your social venture will have reached an important milestone in the development process. This session will introduce you to the broad landscape of options you will face when designing the funding strategy for your social business. You will be encouraged to think about the financial needs of your venture and asked to create a plan of how to address those. Guided by insights from a social impact investor and researcher you will develop an elevator video pitch. This will be an important tool to attract startup funding. The final section of this module includes a special on the Impact Investing World Forum held in London in 2017, where Kai spoke to some practitioners who have some insights and good advice!
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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Learner reviews
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TF
5·
Reviewed on Oct 16, 2017
We had to develop our ideas into real business projects. This is the most practical course I have ever attended at Coursera.
E
EC
5·
Reviewed on Jan 30, 2021
Already finishing the course, only one peer left to review . Also Seeking anybody to review my video pitch .in week one,I did social entrepreneurship and finished.
S
SV
4·
Reviewed on Aug 1, 2017
I think that the grading for the courses can be a combination of peer review and some quizzes instead of only peer reviewing.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.