Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
About this Course
Ken SzymusiakManaging Director, Burgess Institute for Entrepreneurship & Innovation
Forrest S. CarterAssociate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
- 5 stars72.85%
- 4 stars17.19%
- 3 stars5.42%
- 2 stars0.45%
- 1 star4.07%
TOP REVIEWS FROM THE SEARCH FOR GREAT IDEAS: HARNESSING CREATIVITY TO EMPOWER INNOVATION.
its an excellent course..thnks instructor for giving me the chance to learn
Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.
Interesting, gave an unique approach to innovation and creativity.
Good information about empowering the creativity for innovators
About the How to Start Your Own Business Specialization
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
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