About this Course

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Learner Career Outcomes

40%

started a new career after completing these courses

26%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English, Vietnamese, Portuguese (Brazilian)

Skills you will gain

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

Learner Career Outcomes

40%

started a new career after completing these courses

26%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English, Vietnamese, Portuguese (Brazilian)

Offered by

Copenhagen Business School logo

Copenhagen Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(21,194 ratings)Info
Week
1

Week 1

5 minutes to complete

A 21st Century Approach to Business Strategy

5 minutes to complete
2 videos (Total 5 min)
2 videos
Introduction to the Course3m
3 hours to complete

What is strategy? And why do we care about it?

3 hours to complete
10 videos (Total 39 min), 9 readings, 5 quizzes
10 videos
What Strategy Is...continued3m
What Strategy Is...more examples1m
What Strategy Is...Still More1m
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9m
Strategy's Most Famous Thought Leader: Michael Porter1m
The Main Ideas in Porter's "What is Strategy?"3m
Criticisms of Porter's Strategy as Position Approach5m
The Alternative View: Strategy as Capability6m
9 readings
More on Embrace, Extend, and Extinguish10m
Apple iPod + iTunes and Yael Naim10m
Oldest McDonalds Video10m
A Strategic Ploy?10m
Summary of Mintzberg's Five Ps of Strategy10m
Prisoner's Dilemma Matrices10m
More on the Prisoner's Dilemma10m
Michael Porter's "What is Strategy?"10m
Mintzberg vs Porter10m
5 practice exercises
The Meanings of "Strategy"8m
Recognizing Strategic Situations4m
What do YOU think?2m
Which way do YOU lean?2m
Strategy as Position vs Capability8m
Week
2

Week 2

2 hours to complete

The Evolution of Strategy...Past Progress, Past Mistakes

2 hours to complete
5 videos (Total 42 min), 5 readings, 1 quiz
5 videos
Strategy, Scripted and Programmed9m
The BCG Matrix and Growth Curve11m
Strategy as Multi-faceted Analysis7m
What We Can Learn...4m
5 readings
The military antecedents of business strategy10m
Critiques of Strategic Planning10m
BCG's Big Ideas10m
Post Mortems for Porter's Approach?10m
Where the History of Business Strategy Leaves Us10m
1 practice exercise
Learning from the History of Business Strategy16m
Week
3

Week 3

2 hours to complete

Changing World, Changing Strategies

2 hours to complete
5 videos (Total 43 min), 5 readings, 1 quiz
5 videos
How Products, Services, and Work Now Move Easily Around the Globe10m
How the Competitive Game Shifts in a Globalized World6m
The World's Most Sophisticated Differentiation Strategies?11m
Aesthetics...the Last Frontier of Sustainable Advantage?7m
5 readings
Internet Growth, Shipping Traffic Growth10m
The Realities of the Globalised World10m
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10m
The Future of Competitive Strategy? The Example of Vipp10m
Hyper Competition and Hyper Differentiation Described10m
1 practice exercise
Strategic Implications of Changes in the World10m
Week
4

Week 4

3 hours to complete

Capstone Project Intro -- Strategy in a 21st Century Creative Company

3 hours to complete
5 videos (Total 11 min), 4 readings, 1 quiz
5 videos
e-Types execs explaining how they think about their business2m
A Major Controversy - At Stake: The Future and Soul of the Company4m
e-Types partners debating which design to present to TD1m
Questions We Ask You To Consider...1m
4 readings
Some Samples of e-Types Work10m
IMPORTANT Additional Details on Your Final Assignment10m
References and Additional Resources10m
One last thing...10m

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About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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