About this Course

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete

English

Subtitles: English

What you will learn

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

Skills you will gain

Competitor Pricing ModelsPricing StrategiesPricing to CompetitionPrice DiscriminationMarket Segmentation

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete

English

Subtitles: English

Offered by

University of Virginia logo

University of Virginia

BCG logo

BCG

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Understanding the Playing Field

3 hours to complete
10 videos (Total 43 min), 3 readings, 3 quizzes
10 videos
Three Lenses4m
Course Introduction2m
Legal Structures Related to Pricing4m
The Sherman Antitrust Act4m
The Clayton Act4m
The Robinson-Patman Act3m
Common Practices & Shifts in Interpretation6m
Competitive Framework7m
Week 1 Takeaways1m
3 readings
Course Overview & Requirements10m
Survey10m
Using Discussion Forums to Deepen Your Learning10m
3 practice exercises
Practice Quiz on Legal Aspects of Pricing24m
Practice Quiz on the Competitive Framework6m
Week 1 Quiz on Understanding the Playing Field36m
Week
2

Week 2

2 hours to complete

Predicting Competitive Reactions

2 hours to complete
10 videos (Total 46 min)
10 videos
Value Mapping5m
Value Mapping: Sandisk vs PNY5m
Introduction to Game Theory2m
The Prisoner's Dilemma5m
The Evolution of Cooperation8m
Signaling Games4m
Extensive Form Signaling Games7m
Gas Wars and Takeaways4m
Week 2 Takeaways59s
3 practice exercises
Practice Quiz on Value Mapping9m
Practice Quiz on Game Theory21m
Week 2 Quiz on Predicting Competitive Reactions36m
Week
3

Week 3

3 hours to complete

Disrupting Markets and Engaging in "Coopetition"

3 hours to complete
13 videos (Total 57 min), 1 reading, 3 quizzes
13 videos
Competitor Pricing Models3m
Competitive Price Moves: Understand Competitive Dynamics9m
Competitive Price Moves: Assess Your Options6m
Competitive Price Moves: Choose and Execute Best Move4m
Price Wars6m
Pricing through the Product Life Cycle6m
Pricing in the Growth Phase3m
Pricing in the Maturity Phase6m
Pricing in the Decline Phase5m
Case Introduction: SmartOps2m
Case Debrief: SmartOps1m
Week 3 Takeaways1m
1 reading
Case Study: SmartOps Corporation: Forging Smart Alliances?10m
3 practice exercises
Practice Quiz on Competitor Pricing Models18m
Practice Quiz on Pricing through the Product Life Cycle12m
Week 3 Quiz on Disrupting Markets and Engaging in Coopetition36m
Week
4

Week 4

4 hours to complete

Implementing Price Discrimination in Competitive Markets

4 hours to complete
10 videos (Total 60 min)
10 videos
Customer Segmentation Strategies10m
B2B Segmentation Strategies5m
Weber-Fechner Law of Pricing4m
Weber-Fechner and Pricing9m
Pricing Your Least Expensive Products4m
Pricing Your Most Expensive Products3m
Bundle Pricing9m
Creating Economically Sound Pricing Bundles9m
Week 4 Takeaways1m
4 practice exercises
Practice Quiz on Customer Segmentation Strategies9m
Practice Quiz on Product Line Pricing12m
Practice Quiz on Bundle Pricing9m
Week 4 Quiz on Implementing Price Discrimination in Competitive Markets36m

About the Pricing Strategy Optimization Specialization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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