This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
This course is part of the User Experience Research and Design Specialization
Offered By
User Experience Research and Design SpecializationUniversity of MichiganAbout this Course
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Earn a Certificate upon completion
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Course 5 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 21 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 21 hours to complete
English
Subtitles: English
Offered by
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Syllabus - What you will learn from this course
2 hours to complete
When and How to Use Surveys
2 hours to complete
6 videos (Total 50 min), 2 readings, 1 quiz
6 videos
The Basics of UX Research17m
Ethics and UX Research9m
Survey Terms6m
Understanding Error6m
Four Sources of Error8m
2 readings
Welcome Announcement10m
Course Syllabus10m
1 practice exercise
Quiz: Survey Time20m
1 hour to complete
Asking the Right People (Coverage Error)
1 hour to complete
5 videos (Total 53 min)
5 videos
Probability vs Non-Probability10m
Non-Probability Samples10m
Non-Probability Samples: Panels13m
Survey Modes10m
1 practice exercise
Quiz: Assessing Your Survey Knowledge20m
1 hour to complete
Getting Answers (Nonresponse error)
1 hour to complete
4 videos (Total 45 min)
4 videos
Nonresponse: Increasing Benefits11m
Nonresponse: Reducing Cost9m
Nonresponse: Establishing Trust12m
1 practice exercise
Quiz: Getting Responses20m
5 hours to complete
Writing Questions (Measurement Error)
5 hours to complete
11 videos (Total 149 min), 1 reading, 3 quizzes
11 videos
Defining Your Concept14m
Anatomy of a Survey Question9m
Basic Guidelines for Writing Questions19m
Open-Ended Questions9m
Closed-Ended Questions12m
Designing Nominal Questions12m
Designing Ordinal Questions18m
Common UX Survey Questions14m
Visual Design of Survey Questions18m
Ethics of Survey Research9m
1 reading
Writing Survey Questions - Best Practices10m
2 practice exercises
Writing Questions Quiz 120m
Writing Questions Quiz 220m
Reviews
TOP REVIEWS FROM UX RESEARCH AT SCALE: SURVEYS, ANALYTICS, ONLINE TESTING
by OZNov 18, 2019
Content-wise the course is great! Assignment construction isn`t as good, especially for non-English speakers. the instructions were hard to understand.
by TINov 3, 2019
Awesome course!! Learned so much and projects were very applicable to real scenarios
by ILMay 14, 2020
Great class! I learnt to conduct a survey and run preference testing.
About the User Experience Research and Design Specialization
Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.
Frequently Asked Questions
When will I have access to the lectures and assignments?
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- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.
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