About this Course

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Beginner Level
Approx. 18 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 18 hours to complete
English

Offered by

Placeholder

University of Michigan

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

When and How to Use Surveys

2 hours to complete
6 videos (Total 50 min), 3 readings, 1 quiz
6 videos
The Basics of UX Research17m
Ethics and UX Research9m
Survey Terms6m
Understanding Error6m
Four Sources of Error8m
3 readings
Welcome Announcement10m
Course Syllabus10m
Help Us Learn More about You!10m
1 practice exercise
Quiz: Survey Time20m
Week
2

Week 2

1 hour to complete

Asking the Right People (Coverage Error)

1 hour to complete
5 videos (Total 53 min)
5 videos
Probability vs Non-Probability10m
Non-Probability Samples10m
Non-Probability Samples: Panels13m
Survey Modes10m
1 practice exercise
Quiz: Assessing Your Survey Knowledge20m
Week
3

Week 3

1 hour to complete

Getting Answers (Nonresponse error)

1 hour to complete
4 videos (Total 45 min)
4 videos
Nonresponse: Increasing Benefits11m
Nonresponse: Reducing Cost9m
Nonresponse: Establishing Trust12m
1 practice exercise
Quiz: Getting Responses20m
Week
4

Week 4

4 hours to complete

Writing Questions (Measurement Error)

4 hours to complete
11 videos (Total 149 min), 1 reading, 3 quizzes
11 videos
Defining Your Concept14m
Anatomy of a Survey Question9m
Basic Guidelines for Writing Questions19m
Open-Ended Questions9m
Closed-Ended Questions12m
Designing Nominal Questions12m
Designing Ordinal Questions18m
Common UX Survey Questions14m
Visual Design of Survey Questions18m
Ethics of Survey Research9m
1 reading
Writing Survey Questions - Best Practices10m
2 practice exercises
Writing Questions Quiz 120m
Writing Questions Quiz 220m

Reviews

TOP REVIEWS FROM UX RESEARCH AT SCALE: SURVEYS, ANALYTICS, ONLINE TESTING

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About the User Experience Research and Design Specialization

User Experience Research and Design

Frequently Asked Questions

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