This course is part of the User Experience Research and Design Specialization

4.4
stars
167 ratings

Clifford Lampe +1 more instructor

18,131 already enrolled

Offered By

User Experience Research and Design SpecializationUniversity of Michigan

About this Course

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This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

What You’ll Learn:
    -Learn how web analytics works and how to analyze analytics data
    -Understand how to develop A-B tests, before/after, and multivariate experiments
    -Learn how to set up and analyze remote unmoderated testing studies
    -Analyze and report on large scale user experience studies  Learn about the different types and uses of surveys in UX research
    -Understand the survey population: when to sample, when to recruit
    -Develop a survey instrument that meets your requirements
    -Analyze and report on surveys
    -Learn to critique user surveys

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Course 5 of 6 in the

User Experience Research and Design Specialization

Beginner Level

Approx. 19 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 6 in the

User Experience Research and Design Specialization

Beginner Level

Approx. 19 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.3/5 (33 Ratings)

Clifford Lampe

Professor

School of Information

18,131 Learners

1 Course

Lija Hogan

Intermittent Lecturer in Information, School of Information, University of Michigan

18,819 Learners

2 Courses

Offered by

University of Michigan

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Syllabus - What you will learn from this course

Content Rating88%(1,239 ratings)

Week

Week 1

2 hours to complete

When and How to Use Surveys

2 hours to complete

6 videos (Total 50 min), 3 readings, 1 quiz

Week

Week 2

1 hour to complete

Asking the Right People (Coverage Error)

1 hour to complete

5 videos (Total 53 min)

Week

Week 3

1 hour to complete

Getting Answers (Nonresponse error)

1 hour to complete

4 videos (Total 45 min)

Week

Week 4

5 hours to complete

Writing Questions (Measurement Error)

5 hours to complete

11 videos (Total 149 min), 1 reading, 3 quizzes

11 videos

Questions: The Respondent State of Mind10m

Defining Your Concept14m

Anatomy of a Survey Question9m

Basic Guidelines for Writing Questions19m

Open-Ended Questions9m

Closed-Ended Questions12m

Designing Nominal Questions12m

Designing Ordinal Questions18m

Common UX Survey Questions14m

Visual Design of Survey Questions18m

Ethics of Survey Research9m

1 reading

Writing Survey Questions - Best Practices10m

2 practice exercises

Writing Questions Quiz 120m

Writing Questions Quiz 220m

Reviews

4.4

36 reviews

5 stars
65.26%
4 stars
16.16%
3 stars
11.37%
2 stars
5.38%
1 star
1.79%

TOP REVIEWS FROM UX RESEARCH AT SCALE: SURVEYS, ANALYTICS, ONLINE TESTING

by ILMay 14, 2020

Great class! I learnt to conduct a survey and run preference testing.

by LOJan 31, 2021

Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.

by TINov 3, 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

by SSFeb 25, 2021

Great crash course in conducting UX research at scale.

View all reviews

About the User Experience Research and Design Specialization

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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UX Research at Scale: Surveys, Analytics, Online Testing

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