This course is part of the User Experience Research and Design Specialization

Clifford Lampe +1 more instructor

Offered By

User Experience Research and Design SpecializationUniversity of Michigan

About this Course

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This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

What You’ll Learn:
    -Learn how web analytics works and how to analyze analytics data
    -Understand how to develop A-B tests, before/after, and multivariate experiments
    -Learn how to set up and analyze remote unmoderated testing studies
    -Analyze and report on large scale user experience studies  Learn about the different types and uses of surveys in UX research
    -Understand the survey population: when to sample, when to recruit
    -Develop a survey instrument that meets your requirements
    -Analyze and report on surveys
    -Learn to critique user surveys

Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Course 5 of 6 in the

User Experience Research and Design Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 19 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

Instructors

Instructor rating

4.53/5 (16 Ratings)

Clifford Lampe

Professor

School of Information

10,152 Learners

1 Course

Lija Hogan

Intermittent Lecturer in Information, School of Information, University of Michigan

10,840 Learners

2 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 6 in the

User Experience Research and Design Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 19 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

Offered by

University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.

Syllabus - What you will learn from this course

Week

Week 1

2 hours to complete

When and How to Use Surveys

2 hours to complete

6 videos (Total 50 min), 3 readings, 1 quiz

6 videos

Course Introduction2m

The Basics of UX Research17m

Ethics and UX Research9m

Survey Terms6m

Understanding Error6m

Four Sources of Error8m

3 readings

Welcome Announcement10m

Course Syllabus10m

Help Us Learn More about You!10m

1 practice exercise

Quiz: Survey Time20m

Week

Week 2

1 hour to complete

Asking the Right People (Coverage Error)

1 hour to complete

5 videos (Total 53 min)

5 videos

Defining Your Population9m

Probability vs Non-Probability10m

Non-Probability Samples10m

Non-Probability Samples: Panels13m

Survey Modes10m

1 practice exercise

Quiz: Assessing Your Survey Knowledge20m

Week

Week 3

1 hour to complete

Getting Answers (Nonresponse error)

1 hour to complete

4 videos (Total 45 min)

4 videos

Nonresponse: The Respondent Mindset11m

Nonresponse: Increasing Benefits11m

Nonresponse: Reducing Cost9m

Nonresponse: Establishing Trust12m

1 practice exercise

Quiz: Getting Responses20m

Week

Week 4

5 hours to complete

Writing Questions (Measurement Error)

5 hours to complete

11 videos (Total 149 min), 1 reading, 3 quizzes

11 videos

Questions: The Respondent State of Mind10m

Defining Your Concept14m

Anatomy of a Survey Question9m

Basic Guidelines for Writing Questions19m

Open-Ended Questions9m

Closed-Ended Questions12m

Designing Nominal Questions12m

Designing Ordinal Questions18m

Common UX Survey Questions14m

Visual Design of Survey Questions18m

Ethics of Survey Research9m

1 reading

Writing Survey Questions - Best Practices10m

2 practice exercises

Writing Questions Quiz 120m

Writing Questions Quiz 220m

About the User Experience Research and Design Specialization

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.

UX Research at Scale: Surveys, Analytics, Online Testing