I really wanted to love this course. The video content offers a few tiny pearls of wisdom, but I gather that you could just read the book called Contagion and get exactly the same content without spending $100. Apprehensive about other Coursera offerings now.

This is interesting, (especially learning how things often work in a counter-intuitive manner) informative and well-presented, but I wouldn't call it a course. It is much more like a seminar, albeit a good one, akin to a few TED talks broken up into bite-sized pieces with four quizzes, each after about 30 minutes of material divided into several segments. It can be completed in two hours. There is a lack of student discussion, which for me, is one of the most enjoyable and useful aspects of MOOCs. I wish Coursera would make it clear when a course is on-demand, as was done previously. I understand Coursera is seeking to find ways to monetize their product, and perhaps it is worthwhile for some to spend $95 for a certificate from Wharton, employing the prestige of the institution for use as a diploma mill. I have taken other MOOCs that demand 6-12 weeks of serious effort with the cost of the certificate at half your cost. A bit off-topic: The professor mentioned deciding to wear a jacket in order to be taken seriously due to his youthful appearance. I understand the problem, as I was once mistaken for a high school intern when I was a 27-year-old college graduate, and I was probably carded until almost 40, which is ego-boosting for a female, except when hearing, "must have been some party," when I had been up with sick kids all night . Unless it is especially fashionable in that neck of the woods, I would suggest losing the funky, bad perm; it was the first thing I noticed. With that excellent, strong, masculine bone structure, there are many classic and modern styles that would be far more flattering.

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

I enjoyed the course just like reading a short story or listening to a great sermon at church where when you are done, you don't remember much of it later. Not that it is not a good pc of work, but this is basically Prof. Jonah sharing some good theories (a few of which are not few, but its ok) however, it seriously lacks examples of how each lesson fits & applies to the real world business context.

Reading the course title, I was expecting to learn something that I may apply in my job. And I am already at Marketing GM level. Yet i feel we have not been shown enough examples on the applications.

Also, in order for the course to be really helpful in our job, applications for each chapter should come with 1 or 2 proper Business CASE STUDY, and not just a 1 or 2 liner examples, which to me is the biggest let down.

I kinda like Prof. Jonah, but the course didn't make me feel I have benefited from doing it. This is my utmost sincere & honest opinion.

I learned nothing from this course actually, it is so basic and unpersonal it seems a bit of oximoron, considering it had to teach us how to craft viral messages. It's just a step above a Ted talk.

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

Siendo alguien muy práctica, considero este curso muy completo, con los conceptos necesarios y el análisis concentrado de cómo funciona el contenido viral, para la posterior creación propia del mismo. Aplicando cada uno de los conocimientos aquí aprendidos y complementándolos con un poco de creatividad y estudio previo del mercado al que pretendamos dirigirnos, podremos comenzar a trascender con nuestros servicios y productos de forma que la gente se contagie positivamente y nos ayude a difundir nuestro mensaje orgánicamente. Se los recomiendo. ¡Muchas gracias Coursera!

The course provides very useful insights and tips, and is very relevant for marketers who wish to better reach out to their prospective customers. It would be great if there were some practical hands on exercises that cements the concepts taught in this course.

Easy to digest and immediately applicable.

The course was informative but as it was mentioned that its a 4 week course i think it should be mentioned that its a 1 week course

The course provides you with some basic information about the viral marketing and how to craft contagious content. It is more like an introduction or an introductory class. Professor Berger's way of teaching is very professional and he supports the marketing theories with lots of interesting examples you can easily relate to. However, this course lacks more exercises and more lectures for the students. There are only 4 quizzes to test your knowledge. This is my second course here on coursera.com and I can't help comparing this one to the one I took 3 moths ago: A Life of Happiness and Fulfillment. That course cost me only 45$ and gave me so much more, compared to this one which costs 95$ and gives very little. I will presume that Professor Berger is new here on coursera.com and that the course creators wanted to use his name and reputation to attract more students, but for us who opt for the certificate (to possibly increase the job prospects) it is quite disappointing.

I recently started a new position in my company and this course really helped me figure out how to take our content creation to the next level.

One of the best marketing courses I've taken so far! Berger explain every concept in a very easy-to-understand way. Highly recommendable!

Such a fun and interesting learning experience! Thankful for the privilege to learn from Mr. Berger!

Awesome course. Excellent content and teaching methods were easy to understand and learn.

I loved the course for its micro approach to understanding public and personal behavior. It introduced me to the different facets of behavioral psychology of consumers and the underlying phenomenon behind the macro interactions and responses to certain ideas. I loved the fact that it was quick in its duration and length, I'd have loved doing an assignment as at least one of the assessments though. Thank you Coursera, Thank you Jonah and UPenn for designing this course. Looking forward to learning more here.

Very good and very well thought of course. Great lectures, thorough explanation with great intriguing examples. I wished however to go more deeper into this and maybe have been shown how to apply this practically in business.