About this Course

300,918 recent views

Learner Career Outcomes

32%

started a new career after completing these courses

30%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Skills you will gain

Predictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management

Learner Career Outcomes

32%

started a new career after completing these courses

30%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up91%(20,113 ratings)Info
Week
1

Week 1

4 minutes to complete

Introduction to Customer Analytics

4 minutes to complete
2 videos (Total 4 min)
2 videos
Overview of the Business Analytics Specialization1m
Week
2

Week 2

3 hours to complete

Descriptive Analytics

3 hours to complete
7 videos (Total 74 min), 2 readings, 2 quizzes
7 videos
Descriptive Data Collection: Survey Overview16m
Descriptive Data Collection: Net Promoter Score and Self-Reports11m
Descriptive Data Collection: Survey Design16m
Passive Data Collection4m
Media Planning9m
Causal Data Collection and Summary8m
2 readings
Descriptive Analytics Slides20m
Additional Readings: Descriptive Analytics25m
2 practice exercises
Descriptive Analytics Practice Quiz15m
Descriptive Analytics Quiz30m
Week
3

Week 3

4 hours to complete

Predictive Analytics

4 hours to complete
16 videos (Total 144 min), 5 readings, 2 quizzes
16 videos
Asking Predictive Questions3m
Regression Analysis, Part 19m
Regression Analysis, Part 25m
Beyond Period 210m
Making Predictions Using a Data Set8m
Data Set Predictions: Mary, Sharmila, or Chris?10m
Probability Models10m
Implementation of the Model16m
Results and Predictions5m
Zodiac Story11m
Model Extensions12m
Surprising Applications9m
Machine Learning8m
Customer-Based Corporate Valuation (CBCV)9m
CBCV Case Study: Farfetch9m
5 readings
Reading: Customer Lifetime Value10m
Predictive Analytics and Regression Analysis Slides10m
Implementation of the Model Spreadsheet10m
Additional Readings: Predictive Analytics10m
Lecture Slides10m
2 practice exercises
Predictive Analytics Practice Quiz30m
Predictive Analytics Quiz30m
Week
4

Week 4

2 hours to complete

Prescriptive Analytics

2 hours to complete
7 videos (Total 42 min), 1 reading, 2 quizzes
7 videos
What is Prescriptive Analytics?4m
Using the Data to Maximize Revenue6m
Parameters of the Model10m
Market Structure9m
Competition and Online Advertising Models5m
Conclusion(s)5m
1 reading
Prescriptive Analytics Slides20m
2 practice exercises
Prescriptive Analytics Practice Quiz20m
Prescriptive Analytics Quiz30m

Reviews

TOP REVIEWS FROM CUSTOMER ANALYTICS

View all reviews

About the Business Analytics Specialization

Business Analytics

Frequently Asked Questions

More questions? Visit the Learner Help Center.