About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

32%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 8 hours to complete

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Skills you will gain

Predictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management

Learner Career Outcomes

33%

started a new career after completing these courses

32%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 8 hours to complete

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

4 minutes to complete

Introduction to Customer Analytics

4 minutes to complete
2 videos (Total 4 min)
2 videos
Overview of the Business Analytics Specialization1m
Week
2

Week 2

2 hours to complete

Descriptive Analytics

2 hours to complete
7 videos (Total 73 min), 2 readings, 1 quiz
7 videos
Descriptive Data Collection: Survey Overview16m
Descriptive Data Collection: Net Promoter Score and Self-Reports11m
Descriptive Data Collection: Survey Design16m
Passive Data Collection4m
Media Planning8m
Causal Data Collection and Summary8m
2 readings
Descriptive Analytics Slides10m
Additional Readings: Descriptive Analytics10m
1 practice exercise
Descriptive Analytics Quiz30m
Week
3

Week 3

2 hours to complete

Predictive Analytics

2 hours to complete
10 videos (Total 79 min), 4 readings, 1 quiz
10 videos
Asking Predictive Questions3m
Regression Analysis, Part 1: The Demand Curve5m
Regression Analysis, Part 2: Making Predictions5m
Beyond Period 210m
Making Predictions Using a Data Set8m
Data Set Predictions: Mary, Sharmila, or Chris?10m
Probability Models10m
Implementation of the Model16m
Results and Predictions5m
4 readings
Reading: Customer Lifetime Value10m
Predictive Analytics and Regression Analysis Slides10m
Implementation of the Model Spreadsheet10m
Additional Readings: Predictive Analytics10m
1 practice exercise
Predictive Analytics Quiz30m
Week
4

Week 4

1 hour to complete

Prescriptive Analytics

1 hour to complete
7 videos (Total 42 min), 1 reading, 1 quiz
7 videos
What is Prescriptive Analytics?4m
Using the Data to Maximize Revenue6m
Parameters of the Model10m
Market Structure9m
Competition and Online Advertising Models5m
Conclusion(s)5m
1 reading
Prescriptive Analytics Slides10m
1 practice exercise
Prescriptive Analytics Quiz30m

About the Business Analytics Specialization

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Business Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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