Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course is part of the Business Foundations Specialization
About this Course
Skills you will gain
- Positioning (Marketing)
- Marketing Strategy
- Customer Satisfaction
Syllabus - What you will learn from this course
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
- 5 stars80.51%
- 4 stars16.82%
- 3 stars2.05%
- 2 stars0.31%
- 1 star0.28%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
About the Business Foundations Specialization
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