Created by:  University of Pennsylvania

  • Barbara E. Kahn

    Taught by:  Barbara E. Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

    The Wharton School

  • Peter Fader

    Taught by:  Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

    The Wharton School

  • David Bell

    Taught by:  David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

    Marketing
Basic Info
Course 1 of 6 in the Business Foundations Specialization.
Commitment5 weeks of study, 4-6 hours/week
Language
English, Subtitles: Vietnamese, Turkish, Ukrainian, Chinese (Simplified)
How To PassPass all graded assignments to complete the course.
Syllabus

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Coursework
Coursework

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Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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