Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
About this Course
Skills you will gain
- 5 stars80.46%
- 4 stars16.87%
- 3 stars2.06%
- 2 stars0.31%
- 1 star0.28%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
Amazing course that teaches the basics of Marketing. Everything taught in the course gives a good perspective on how to apply marketing principles in offline, most especially online businesses.
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
About the Business Foundations Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.