Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
About this Course
Skills you will gain
- 5 stars80.40%
- 4 stars16.90%
- 3 stars2.08%
- 2 stars0.31%
- 1 star0.28%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
This Course I learned about Marketing .
but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
About the Business Foundations Specialization
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