Northwestern University
Social Media Marketing Specialization
Northwestern University

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Randy Hlavac

Instructor: Randy Hlavac

111,127 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(4,558 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(4,558 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Digital marketing strategies and tactics

  • Using AI systems to create strategic, competitive and market insights

  • Using AI to create content to attract high-value markets to your website

  • Creating multimedia content using AI technologies

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Taught in English

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Northwestern University
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Specialization - 6 course series

What is Social?

Course 18 hours4.6 (4,159 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media Marketing
Category: Social Media
Category: A/B Testing

The Importance of Listening

Course 27 hours4.7 (1,623 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media Marketing
Category: Social Media
Category: Influencer Marketing

Engagement & Nurture Marketing Strategies

Course 38 hours4.8 (1,178 ratings)

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Budget
Category: Planning

Content, Advertising & Social IMC

Course 48 hours4.7 (1,093 ratings)

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Marketing Strategy
Category: A/B Testing

The Business of Social

Course 56 hours4.7 (804 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Network
Category: Social Media Marketing
Category: Social Media

Social Marketing Capstone Project

Course 65 hours4.9 (335 ratings)

What you'll learn

Skills you'll gain

Category: Social Marketing
Category: Social Media
Category: Writing
Category: Marketing Strategy

Instructor

Randy Hlavac
Northwestern University
13 Courses267,111 learners

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