Integrated Marketing Communications
Completed by Lauren Dew on November 24, 2025
Verified learner ·
Badge ID: Vj_vK4BNQm2_7yuATcJtKg
About this Badge
You will complete one Adobe course and various projects in Coursera for MKT 355 Integrated Marketing Communications. At the end of this learning path, you will earn a digital badge for your achievement.
Learning objectives
- Leverage ChatGPT to produce compelling ad copy and high-quality blog content, integrating AI with human creativity and brand voice.
- Design and publish a complete website using MailChimp Website Builder, incorporating business goals and calls-to-action.
- Set up and optimize Google and Facebook Ads campaigns, including creating ad sets, selecting objectives, and managing budgets and audiences.
- Design, execute, and optimize multichannel marketing efforts that drive engagement and deliver measurable results. Refine your ability to craft campaigns that stand out in a crowded digital space.
Skills learned
- Online Advertising
- Social Media Marketing
- Social Media Strategy
- Advertising Campaigns
- Writing and Editing
- Digital Advertising
- Search Engine Marketing
- Lead Generation
- Content Creation
- Goal Setting
- Target Audience
- Value Propositions
- Project Implementation
- Google Ads
- Keyword Research
- Customer Advocacy
- Marketing Automation
- Marketing Budgets
- Customer Insights
- Product Knowledge
- Paid media
- Marketing Materials
- Target Market
- Web Design and Development
- Project Closure
- User Accounts
- Competitive Analysis
- Marketing Collateral
- Marketing Effectiveness
- Web Content
- Business Ethics
- Prompt Engineering
- Content Strategy
- Marketing Strategies
- Market Research
- User Research
- Blogs
- Editing
- Content Marketing
- Advertising
- ChatGPT
- Presentations
- Scheduling
- Branding
- Copywriting
- Information Architecture
- Campaign Management
- Social Media
- Account Management
- Budgeting
- Marketing Analytics
- Brand Management
- Budget Management
- Content Management
- Data-Driven Decision-Making
- Cross-Channel Marketing
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Learning content completed
Some of the content and skills presented have been contributed by the content provider.