Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

DeepLearning.AI
Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Dashboard, LinkedIn, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics
Beginner · Professional Certificate · 3 - 6 Months

Maven Analytics
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, Pivot Tables And Charts, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Query Languages, Business Intelligence, Data Science, Debugging
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Data Literacy, Analytics, Data Analysis, Data Visualization, Analytical Skills, Exploratory Data Analysis, Data Quality, Business Analysis, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing
Beginner · Course · 1 - 3 Months
Skills you'll gain: Web Content Accessibility Guidelines, Compliance Auditing, Compliance Management, Regulatory Compliance, Case Studies, Usability, Web Design, User Interface (UI), Auditing, Automation, Consulting, Test Tools, Stakeholder Communications, Prioritization
Intermediate · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Advanced Analytics, Statistical Analysis, People Analytics, Statistical Programming, Data Storytelling, Business Strategy, Complex Problem Solving, R Programming, Data Analysis
Advanced · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Cloud Hosting, Debugging, Semantic Web, Web Analytics and SEO, Responsive Web Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Emory University
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing
Intermediate · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making, Strategic Decision-Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Matplotlib, Data Visualization, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting, Scripting Languages
Beginner · Course · 1 - 3 Months

Skills you'll gain: Hypertext Markup Language (HTML), HTML and CSS, Web Development, Web Development Tools, Cascading Style Sheets (CSS), Front-End Web Development, Web Design, Javascript, Interactive Design, Web Applications, Full-Stack Web Development, Back-End Web Development
Beginner · Course · 1 - 3 Months