Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
University of Michigan
Skills you'll gain: Web Scraping, Restful API, Web Services, JSON, Extensible Markup Language (XML), Network Protocols, Application Programming Interface (API), Data Processing, Hypertext Markup Language (HTML), Python Programming, Data Manipulation, Software Installation
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: jQuery, Javascript, Web Applications, Data Structures
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: HTML and CSS, Hypertext Markup Language (HTML), Web Development Tools, Web Design and Development, Web Development, Cascading Style Sheets (CSS), Web Design, Front-End Web Development, Javascript, Web Applications, Interactive Design, Full-Stack Web Development, Back-End Web Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Amazon
Skills you'll gain: Full-Stack Web Development, Restful API, Cloud Deployment, Front-End Web Development, HTML and CSS, Data Persistence, Application Programming Interface (API), Server Side, Java Platform Enterprise Edition (J2EE), Web Applications, Secure Coding, Amazon Elastic Compute Cloud, Back-End Web Development, Spring Boot, Model View Controller, Responsive Web Design, Javascript
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Statistical Analysis, Communication, Customer Insights, Complex Problem Solving, R Programming, Data Analysis
Advanced · Specialization · 3 - 6 Months
Skills you'll gain: Web Content Accessibility Guidelines, Compliance Auditing, Compliance Management, Regulatory Compliance, Case Studies, Usability, Web Design, User Interface (UI), Auditing, Web Development Tools, Automation, Consulting, Test Tools, Gap Analysis, Stakeholder Communications, Prioritization
Intermediate · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Dashboard, LinkedIn, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics
Beginner · Professional Certificate · 3 - 6 Months
Emory University
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Model Evaluation, Business Analysis, Time Series Analysis and Forecasting, Microsoft Excel, Marketing
Intermediate · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Business Intelligence, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making
Mixed · Course · 1 - 4 Weeks