Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Rutgers the State University of New Jersey
Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Data Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Augmented Reality
★ 4.4 (455) · Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model
★ 4.6 (281) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
★ 4.3 (38) · Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Data Integration, Data Literacy, Data Presentation, Data Import/Export, Design Elements And Principles, Business Analytics, Data Science, Marketing Analytics
★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies
★ 4.7 (164) · Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Training, Sales Management, Sales Development, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Accountability Frameworks, Business Marketing, Service Management, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX), Customer Retention
★ 4.8 (123) · Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Persona (User Experience), Design Thinking, Experience Design, Conceptual Design, Agile Product Development, Product Testing, Project Management, Product Lifecycle Management, Product Management, Service Design, Agile Methodology
★ 4.2 (101) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Marketing Strategy and Techniques
★ 4.6 (83) · Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Multimedia, Media and Communications, Art History, Electronic Media
★ 4.6 (204) · Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, GitHub Copilot, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming
★ 3.8 (128) · Intermediate · Specialization · 1 - 3 Months

Rice University
Skills you'll gain: Computational Thinking, Algorithms, Theoretical Computer Science, Bioinformatics, Data Structures, Python Programming, Data Analysis, Unsupervised Learning, Analysis, Text Mining
★ 4.7 (220) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Text Mining, Machine Learning, Big Data, Model Evaluation, Algorithms
★ 4.7 (367) · Intermediate · Course · 1 - 3 Months