Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.

Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, Social Media, Graphic Design, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development
Beginner · Course · 1 - 3 Months
Browse the digital marketing courses below—popular starting points on Coursera.
These beginner-friendly options are designed to help you get started without prior experience:
The Google Digital Marketing & E-commerce Professional Certificate lasts 6 months, focusing on:
Conversely, the IBM Digital Marketing and Growth Hacking Professional Certificate spans 8 weeks, emphasizing:
Both courses are beginner-friendly and address digital marketing and email marketing, but differ significantly in duration and depth, with IBM being easier and quicker to complete. Choose based on your preferred tools and career goals in digital marketing.‎
Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.
Take our short quiz to find the course that best fits your goals—whether you’re exploring SEO, social media strategy, analytics, or certifications like Google Digital Marketing & E-commerce. Take the quiz to find your ideal starting point.
Want to explore your options first? Use ChatGPT to compare top-rated digital marketing courses based on your interests. ‎
Yes. You can start learning digital marketing on Coursera for free in two ways:
If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎
No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎
Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎