• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • 2

    28DIGITAL

    Problem-Dependent Resampling Techniques

    Skills you'll gain: Spatial Analysis, Spatial Data Analysis, Model Evaluation, Statistical Methods, Statistical Hypothesis Testing, Sampling (Statistics), Feature Engineering, Dependency Analysis, Drug Interaction, Analysis, Sample Size Determination, Analytics, Applied Machine Learning, Correlation Analysis, Data Synthesis, Machine Learning, Analytical Skills, Data Processing, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    The Complete Certified Salesforce Administrator Guide

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, User Provisioning, Application Deployment, User Accounts, Data Import/Export, Customer Relationship Management, Data Validation, Business Process Automation, Data Integrity, Cloud Computing Architecture, Workflow Management, Business Reporting, Data Migration, Data Management, Object-Relational Mapping, Automation, Role-Based Access Control (RBAC), Identity and Access Management

    Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, Conflict Management, Marketing, Marketing Planning, General Sales Practices, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    537 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Applied Data Science Capstone

    Skills you'll gain: Data Wrangling, Data Compilation, Data Collection, Web Scraping, GitHub

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.4K reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Processing, Applied Machine Learning, Data Access, Statistics, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Data Science, Data Wrangling, Machine Learning, Probability & Statistics, Data Import/Export, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Dashboard Creation, IBM Cognos Analytics, Data Visualization, Data Presentation, Presentations, Data Wrangling, Exploratory Data Analysis, Business Intelligence Software, Statistical Visualization, Data Analysis, Interactive Data Visualization, Microsoft PowerPoint, Data Visualization Software, Data Cleansing, Business Intelligence, Looker (Software), Data Manipulation, Web Scraping, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Science and Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    960 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Find Clients as a Creative Freelancer: 5 Proven Methods

    Skills you'll gain: Sales Prospecting, Business Strategy, Proposal Writing, Business Planning, Portfolio Management, Customer Acquisition Management, Business Correspondence, Presentations, Direct Selling, Promotional Strategies, Goal Setting, Professionalism

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Software Development Lifecycle

    Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Process Mapping, Software Engineering, Kanban Principles, Kaizen Methodology, Software Development Life Cycle, Software Quality Assurance, Agile Product Development, Application Security, Security Architecture Review, Scrum (Software Development), Object Oriented Design, Software Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Data Presentation, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Business Analytics, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Value Propositions, Branding, Brand Marketing, Brand Management, Logo Design, Target Market, Customer Analysis, Target Audience, Strategic Marketing, Consumer Behaviour, Marketing Design, Customer Insights, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    896 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Retail Store Operations, Brand Strategy, Talent Management, Brand Management, Branding, Retail Sales, Performance Management, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Specialization · 1 - 3 Months

1…969798…489

In summary, here are 10 of our most popular customer analytics courses

  • Problem-Dependent Resampling Techniques: 28DIGITAL
  • The Complete Certified Salesforce Administrator Guide: Packt
  • Strategic Sales Management: Fundação Instituto de Administração
  • Applied Data Science Capstone: IBM
  • Exploratory Data Analysis for Machine Learning: IBM
  • IBM Data Analyst Capstone Project: IBM
  • Market Research: Queen Mary University of London
  • Find Clients as a Creative Freelancer: 5 Proven Methods: Skillshare
  • Software Development Lifecycle: University of Minnesota
  • Analysing: Numeric and digital literacies: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok