Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

28DIGITAL
Skills you'll gain: Digital Transformation, New Product Development, Technical Product Management, Business Modeling, Business Process, Production Process, Case Studies, Predictive Modeling
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Production Process, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Value Propositions, Target Audience
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, AI Product Strategy, Machine Learning, Business Strategy, Strategic Planning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Alberta Machine Intelligence Institute
Skills you'll gain: Supervised Learning, Data Preprocessing, Feature Engineering, Responsible AI, Machine Learning Algorithms, Data Ethics, Applied Machine Learning, Model Evaluation, Data Quality, Classification Algorithms, MLOps (Machine Learning Operations), Model Deployment, Jupyter, Data Validation, Machine Learning, Decision Tree Learning, Business Operations, Data Cleansing, Product Lifecycle Management, Project Management
Intermediate · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Growth Strategies, Customer Insights, Financial Modeling, Business Strategies, Case Studies, Revenue Management, Market Dynamics, Finance
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Digital Transformation, AI Enablement, AI Product Strategy, Artificial Intelligence, Responsible AI, Data Ethics, Data Science, Artificial Neural Networks, Machine Learning, Deep Learning
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Responsible AI, AI Product Strategy, Generative AI, Google Cloud Platform, Google Workspace, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Photography, Generative AI, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Layout Design, Creative Design, Productivity Software, Logo Design, Branding
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, Interaction Design, Figma (Design Software), Adobe Illustrator, Wireframing, Marketing Materials, Marketing Design, Layout Design, Usability, Web Content Accessibility Guidelines, Graphic Design, User Centered Design, Photo Editing, Peer Review, Adobe Firefly, Game Design, Adobe Photoshop
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sprint Planning, Scrum (Software Development), Azure DevOps, Backlogs, Kanban Principles, Agile Software Development, Project Management, DevOps
Beginner · Guided Project · Less Than 2 Hours