Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Colorado Boulder
Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Sprint Planning, Agile Methodology, Engineering Management, Agile Product Development, Sprint Retrospectives, Software Development Methodologies, Backlogs, Product Requirements, Organizational Strategy, Project Management, Strategic Thinking, Team Management, Organizational Effectiveness, Organizational Structure
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening
Beginner · Course · 1 - 4 Weeks
University of Alberta
Skills you'll gain: Sprint Retrospectives, Scrum (Software Development), Software Technical Review, Agile Project Management, Agile Software Development, Software Quality Assurance, Usability Testing, User Research
Mixed · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Consumer Behaviour, Value Propositions, Internal Communications, Subcontracting, Managed Services, Supplier Management
Intermediate · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis
Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Learning Management Systems, Usability, Interactive Learning, Multimedia, Interaction Design, Software Installation, Education Software and Technology, Training Programs, Instructional Design, Interactive Design, Digital Content, Content Management Systems, Digital Publishing, Animations, Content Management, Design, Instructional Strategies, Learning Strategies, Technical Management
Mixed · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Health Informatics, Health Technology, Health Information Management and Medical Records, Clinical Informatics, Health Information Management, Electronic Medical Record System, Health Care, Medical Records, Health Systems, Healthcare Industry Knowledge, Electronic Medical Record, Informatics, Usability, Interoperability, Telehealth, ICD Coding (ICD-9/ICD-10), Responsible AI, Human Computer Interaction, Health Care Procedure and Regulation, Computerized Physician Order Entry
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization
Mixed · Course · 1 - 4 Weeks