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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    2

    28DIGITAL

    Mastering Digital Twins

    Skills you'll gain: Digital Transformation, New Product Development, Technical Product Management, Business Modeling, Business Process, Production Process, Case Studies, Predictive Modeling

    4.1
    Rating, 4.1 out of 5 stars
    ·
    463 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Production Process, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Value Propositions, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    278 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, AI Product Strategy, Machine Learning, Business Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Machine Learning: Algorithms in the Real World

    Skills you'll gain: Supervised Learning, Data Preprocessing, Feature Engineering, Responsible AI, Machine Learning Algorithms, Data Ethics, Applied Machine Learning, Model Evaluation, Data Quality, Classification Algorithms, MLOps (Machine Learning Operations), Model Deployment, Jupyter, Data Validation, Machine Learning, Decision Tree Learning, Business Operations, Data Cleansing, Product Lifecycle Management, Project Management

    4.6
    Rating, 4.6 out of 5 stars
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    1.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Growth Strategies, Customer Insights, Financial Modeling, Business Strategies, Case Studies, Revenue Management, Market Dynamics, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    473 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    AI For Everyone (すべての人のためのAIリテラシー講座)

    Skills you'll gain: Digital Transformation, AI Enablement, AI Product Strategy, Artificial Intelligence, Responsible AI, Data Ethics, Data Science, Artificial Neural Networks, Machine Learning, Deep Learning

    4.8
    Rating, 4.8 out of 5 stars
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    304 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Beyond the Chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Product Strategy, Generative AI, Google Cloud Platform, Google Workspace, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
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    493 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Photography, Generative AI, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Layout Design, Creative Design, Productivity Software, Logo Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
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    579 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Graphic Designer

    Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, Interaction Design, Figma (Design Software), Adobe Illustrator, Wireframing, Marketing Materials, Marketing Design, Layout Design, Usability, Web Content Accessibility Guidelines, Graphic Design, User Centered Design, Photo Editing, Peer Review, Adobe Firefly, Game Design, Adobe Photoshop

    4.5
    Rating, 4.5 out of 5 stars
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    78 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
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    151 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
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    469 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Azure DevOps Boards

    Skills you'll gain: Sprint Planning, Scrum (Software Development), Azure DevOps, Backlogs, Kanban Principles, Agile Software Development, Project Management, DevOps

    4.5
    Rating, 4.5 out of 5 stars
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    626 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Mastering Digital Twins: 28DIGITAL
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • Business & Technology: Illinois Tech
  • Machine Learning: Algorithms in the Real World: Alberta Machine Intelligence Institute
  • How to Finance and Grow Your Startup – Without VC: University of London
  • AI For Everyone (すべての人のためのAIリテラシー講座): DeepLearning.AI
  • Gen AI: Beyond the Chatbot: Google Cloud
  • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
  • Xbox Graphic Designer: Xbox
  • Microsoft Copilot: Your Everyday AI Companion: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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